Intel is reportedly slowing down shipments of desktop processors to DIY distributors going into the busy holiday season. Industry insiders indicate Intel could be cutting supply by as many as two million units, with component CPU parts the first to go with an eye to boosting capacity for the crucial notebook and server markets. This could all be playing into the hands of AMD as the company looks to swoop in on Intel’s dominant CPU market share. Q4 is traditionally when the likes of component sales and system builders get a hefty bump in Christmas sales - Santa settles for nothing less than 60fps 1440p - and motherboard manufacturers are expected to take the biggest hit from the move. According to industry sources, Gigabyte and Asus will be feeling the squeeze as the year winds down. This could also mean that, going into the busy buying season, CPUs from Intel may be harder to come by, making AMD’s alternatives more appealing to consumers and retailers. Prices were trending upwards for Intel’s i7 8700K towards the end of 2018 - and the launch of the 9th Gen - although has since somewhat stabilized at a higher-than-average price for the year.