These are potentially nervy times for AMD’s Graphics division. Nvidia is all set to launch a brand new GeForce graphics card generation, and this time it’s coming out, all shaders blazing, promising a new standard in PC gaming fidelity. With the performance gap only set to widen between the Radeon and GeForce camps as these new cards appear, and the promise of real-time ray tracing and deep-learning fixing up your graphics, what the hell can AMD to do in response? It all started at SIGGRAPH where Nvidia first announced it was indeed unveiling a new GPU architecture with the codename, Turing, and that it was going to be “the greatest leap since the invention of the CUDA GPU.” Bold claims. But the twin pillars Nvidia's bravado is built on is Microsoft’s DXR API and its own RTX combo of hardware and software. All of which are designed to facilitate real-time ray tracing coming to games this year and beyond. Then at Gamescom, just a few weeks back, Nvidia showed off Radeon's new bette noire, the 20-series consumer GPUs, the RTX 2080 Ti, 2080, and 2070.