“It’s been a weird time for gamers,” AMD’s Scott Herkelman tells us over coffee in Taipei, “there’s no doubt about it.” And to ensure a return of the weird mining time doesn’t stop people getting hold of Graphics Cards AMD is looking into selling GPUs direct to gamers.
Thankfully the current GPU crisis seems to be almost over, with the Graphics card market becoming ever more resistant to another potential cryptocurrency relapse. AMD has been working hard over the past year to ensure that stock returns to a more reasonable level, and with that should come pricing normalisation. There is, however, only so much AMD can do about that without direct control over pricing.
With great graphics cards comes great responsibility… the responsibility to make sure you’ve got one of the best gaming monitors to make the most of it.
Getting more GPUs out into the market is only one part of the battle, when retailers are still able to sell replenished stock while retaining the high price tag then what’s to stop them carrying on charging whatever they want?
“For the last year our focus has been on replenishing the channel,” says Herkelman, VP of Radeon Gaming, “but there’s only so much you can do to replenish a channel that is consuming everything that us, and our competitors, could make.
“We don’t control pricing and we don’t sell cards direct. Which is maybe something we should think about in the future by the way, because if this ever happens again on a global scale, we need to think of a different way that AMD can reach out on behalf of the gamers.”