In 2004, Super Size Me followed the misadventures of Morgan Spurlock as he ate only McDonalds for breakfast, lunch, and dinner for an entire month. Despite its very modest budget, it made more than $20 million at the box office and was nominated for an Oscar. But that was 14 years ago, and so it’s time for a brand-new challenge to capture the hearts and minds of one of the internet’s biggest player-bases.
The Chicken Dinner Challenge is the brainchild of Andrew Panton, who works on the creative team at Achievement Hunter. For the entire month of February, Panton is limiting his diet to only what he is able to catch in PUBG. If he wins a match, he is permitted to eat one roast chicken, but if he doesn’t manage to win a game, he goes hungry.
According to PUBG Corp, Panton's chicken dinners are just a few in the 130 million that have been served so far.
When I spoke to him, Panton told me that the Chicken Dinner Challenge was inspired by the fact that “the pursuit of the chicken dinner has been one of the most relatable achievements in recent years for gaming. Everybody remembers the first one they got or the close misses.” The challenge began as a full meal, earned across three different battle royale games in a 24-hour window, but quickly evolved to the current format.