Rarely can dying be considered a good thing in games but in Next Up Hero it most certainly is. It's a new 2D action-RPG driven by a special feature called Community Continue. Simply put, when you die in the game's world, you leave behind an Echo that can be raised by another player to help them through whatever challenge they may face.
Community Continue is a feature inspired by the old days of playing hard arcade games, when friends took turns to try to beat a single game. What Next Up Hero allows is for an entire online Community to work together, getting stronger on the back of each other's deaths.
It's the kind of feature that you should expect from developers Digital Continue, given that they were founded by Joe Tringali, who is also the co-founder of 5th Cell, the creators of innovative games including Scribblenauts, Lock's Quest, and Drawn to Life.