If your kids (should you have any) have access to a mobile device or PC for gaming, there’s a good chance you’ve heard the word Roblox over the past year or so. My six-year-old started playing it when his favourite Minecraft YouTuber, DanTDM, made videos about it on his channel. DanTDM isn’t on his own, either. Minecraft content creators are migrating to Roblox, a platform for user-generated content, discovering different games and beaming them to kids, potentially making the creator rich in the process. The most impressive thing is that this is all happening organically.
Check out our list of the best Roblox games.
“YouTube influencers are flocking over from Minecraft,” Tami Bhaumik, Roblox’s VP of marketing, says. “We’re not pursuing them, we’re not paying them, but when they see the numbers on a video of them playing Roblox... they immediately get hundreds of thousands of views.”
That’s because Roblox is absolutely massive. At the time of writing, there are around 56 million active monthly players across all platforms, with close to two million people creating games for those players.