Update December 4, 2016: G2A Direct is off to a strong start, having signed up 50 developers in the four months since its announcement, with more in the pipeline.

G2A, the digital marketplace for videogame keys, have apparently been taken aback by the popularity of G2A Direct, the developer partnership scheme they announced at the end of July.

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The news comes via Mario Mirek, G2A Direct account manager, at G2A's media day on Friday. "At this moment we have more than 50 Developers," says Mirek. "It's taking us a long time to get them onboarded, because when we launched Direct we weren't expecting to get such a good response."