Actors Varun Dhawan, Jacqueline Fernandez and John Abraham are promoting their upcoming actioner ‘Dishoom’ and they have undertaken a unique way of promoting their film.

The star cast has been taking on fan challenges thrown to them via social media. The aim is to complete 100 tasks before ‘Dishoom’ hits theatres on the 29th of July. Varun Dhawan flagged off this campaign on 22nd June, that allowed fans and Bollywood buffs to be an active part of the film promotions.

The key highlight of the challenge was when Varun Dhawan lifted John Abraham who weighs 95 kgs, but not before John lifted Varun. Varun also danced to the chartbuster Zingat from the film ‘Sairat’ as requested by a fan. Another fun task had Varun doing a spot on cricket commentary on ‘Sau Tarah Ke’.

Also, June 30th being World Social Media Day, team ‘Dishoom’ went LIVE on Facebook and Periscope. This was the first time, a promotional campaign like this was adopted for a Hindi film. Varun and Jacqueline interacted with fans on parallel live streams for over an hour.

ALSO READ: ‘Dishoom’: Varun Dhawan and Raftaar interact with fans through Radio Mirchi

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