No stranger to making a spectacle of itself, Coors Light is back in the skies of Hollywood with a brand new eye-catching neon sign billboard installation above Sunset & Vine.
Back in May 2014 the cold filtered beer brand debuted a head-turning 3D Coors Light mountain climber billboard which stayed in the skies along Sunset Boulevard for a year, so it'll be interesting to see how long this neon sign will light up Hollywood.
Daily Billboard thinks it's always refreshing to see a beer brand doing something different to mix up their out-of-home advertising offering.
This new illuminated sign was photographed high above Vine Street on July 15, 2016, by day and by night. As you can see, it stands out from a distance.
Sticking to their mountain climbing and achievement analogy, they also currently have this Hollywoodland-themed billboard at the intersection of La Brea Avenue and Sunset Boulevard (the brand's regular ad location), snapped on July 16, 2016.
Aside from getting a part in a TV show or movie, getting your script greenlit is another sign of success in LA-LA Land.
Before these latest billboards, Coors Light was encouraging beer drinkers to 'Climb on' back in March 16, 2016 with this simple, yet bold ad creative.
Meanwhile back in the Fall last year the light beer brand was reinforcing its chilled and birth place credentials.
'The cold standard' ad creative was spied above Santa Monica Boulevard in West Hollywood on October 9, 2015, whilst the other grey background 'Born in The Rockies' design was spotted along Sunset Boulevard on September 2, 2015.
Preceding those ads was these even similar billboard designs snapped along Hollywood Boulevard on August 16, 2015 and along La Brea Avenue on May 10, 2015, once again highlighting Coors Light's spring water origins from The Rockies.
Back on October 2, 2014, Coors Light was also getting sporty as the proud partner of USC Trojans American Football team.
And before that, this 'Feel the rush of refreshment' was captured in the same ad location along West Hollywood's Sunset Strip on July 15, 2014.
With the temperatures soaring in Southern California and wildfires ragging, a cold brew from frosty mountain tops looks like just the trick to offer cool liquid refreshment this Summer.