Billy Bob Thornton is the latest in a long line of big screen movie stars taking his talents to the small screen to headline a TV show, in this instance Amazon's original series Goliath.
In the legal drama, the actor plays washed up and burnt out, once powerful lawyer 'Billy McBride', who now spends most of his time at the bar getting drunk than in the courtroom practicing law.
He gets a second chance at redemption when he and his ragtag team take on a wrongful death lawsuit and uncover a deadly conspiracy against the very giant law firm he helped create, the ultimate Goliath.
These series launch billboards were first spotted along Sunset Boulevard on October 8, then later along Pico Boulevard and at Sunset & Vine on October 18, 2016.
There's something about this ad creative that reminds Daily Billboard of Amazon's Mad Dogs TV remake billboards from earlier this year (probably the crashing waves and dramatic sky).
For another outdoor ad featuring Billy Bob Thornton, be sure to also check out these Our Brand is Crisis movie billboards.
Let's wait and see if this trial drama from David E. Kelley, whose TV credentials include The Practice, Ally McBeal and Boston Legal, can slay other legal TV shows this Fall, or at least offer something new and compelling to streaming viewers.