Today's Guest: Jeffrey J. Fox, author, The Transformative CEO: Impact Lessons From Game Changers Mr. Media is recorded live before a studio audience who will make one-hundred times as much money in the next 30 minutes as you will in the next 30 days… in the NEW new media capital of the world… St. Petersburg, Florida! Order from Amazon.com by clicking on the book above! What do the founders of The Home Depot, 1-800-Flowers.com and Paul Mitchell Systems and the CEOs of Black Entertainment Television, Marvel Entertainment and Campbell Soup have in common? According to consultant Jeff Fox, author of The Transformative Ceo, they all have the key traits and characteristics of great and successful business leaders. JEFFREY J. FOX audio excerpt: "When Douglas Conant went to Campbell Soup, they had lost 50 percent of their market share value, morale was plummeting, sales were down, profits were going away. The current management was taking chicken out of chicken soup to save money!" Fox, who previously appeared here to discuss his last book, How to Be a Fierce Competitor, has created a cottage industry in identifying great management tips and dispensing them in short books that even a CEO can stay focused on from cover to cover. The Transformative CEO is no different. I have to admit Fox had me at “Bernie Marcus”–as the guy who wrote Built From Scratch with the founders of The Home Depot—I had to know what Fox made of their remarkable success. He promises to help you transform yourself. Jeffrey J. Fox Website • Twitter • Order The Transformative CEO from Amazon.com Mean Business: How I Save Bad Companies and Make Good Companies Great by Albert J. Dunlap with Bob Andelman. Order your copy now by clicking on the book cover above! The Party Authority in New Jersey, Pennsylvania, Delaware and Maryland!