Today's Guest: Guy Kawasaki, entrepreneur, former Apple evangelist, author, Enchantment, Reality Check I defy you to pick any page in a Guy Kawasaki book – any page at all – and not come away a little smarter, a little inspired, or at least a little entertained. And that’s setting the bar pretty low; I found there was often too much of a takeaway when I read his last two books, Reality Check last year and his latest, Enchantment: The Art of Changing Hearts, Minds, and Actions. GUY KAWASAKI audio excerpt: "I'm just a social media whore-- what can I tell you? The important thing is that you give the illusion you're working hard!" You can LISTEN to this interview with GUY KAWASAKI, author of ENCHANTMENT and REALITY CHECK, by clicking the audio player above! His wife might think he needs to take out the garbage or otherwise help out more around the house, but as a reader and a fan, I think Kawasaki does too much already. He’s making the rest of us look lazy based on his productivity. There are the books – ten and counting – the businesses, including Alltop.com – the keynote speaking engagements, the blog for American Express, and his founding partnership in Garage Technology Ventures. He still speaks so highly of Apple – where he rose to fame as its chief evangelist more than 24 years ago – that many people think he’s still on the payroll. (And he’s not doing much to dissuade them by having Apple co-founder Steve Wozniak quoted on the front cover saying, “Read this book to create a company as enchanting as Apple.”) In Enchantment, Kawasaki dissects enchantment like a high school student would a frog, making it clear that a concept that may seem ephemeral to some is actually quite easily studied, learned and duplicated. You just need the desire to start.