There’s a new Dumb trend doing the rounds at the moment, and it involves people filming themselves eating Tide pods. Which is a really, very dumb idea.

In this video Jimmy Kimmel tells his audience about the new craze before getting a cheap laugh at the expense of Domino’s.

I don’t actually think Kimmel should have mentioned this on his show, because doing so is only likely to tempt more people into doing this potentially dangerous stunt.

Tide is laundry detergent, and it gets your clothes clean thanks to the mixture of chemicals contained in it. So don’t put it anywhere near your mouths, you idiots.