During September of 2012, 181 million US viewers watched over 39 billion online content videos, while video ad views totalled 9.4 billion. 39 BILLION!!! The answer is a resounding yes! Peopl… Read More
Product Placement has certainly involved over the years, or should I say "brand integration." Sure, it's been around since the '30's, got a major boost with E.T. in the 80's and again with t… Read More
Is there such a thing as free product placement? Can you obtain anything of value for free in this day and age? What does free product placement look like and is it worth it?!Well let's star… Read More
The web is exploding with content, with shows being produced and distributed in every genre imaginable. In addition, online networks such as Blip.tv, KoldCast.tv, Yahoo and YouTube… Read More
Instagram has taken the social media world by storm, making such an impact that they were recently acquired by Facebook for 1 billion dollars. Interestingly enough, many Facebook'ers are giv… Read More
Maybe you've heard, James Bond will be seen drinking beer --- Heinken beer in the new movie Skyfall being released this coming November. That's right, not a "shaken and stirred" Martini, jus… Read More
First social media, now interactive brand integration. Facebook and Twitter have become staples in our living room, with viewers tweeting and posting while watching their favorite shows. Int… Read More
If you haven't heard of Jeremy Lin, you must be living under a rock with no access to modern day media. He has taken the sports world by storm, from New York Knicks bench warmer about to be… Read More
Can you imagine living without a DVR player? The first DVR shipped in 1999. Now, close to 50% of American households have at least one DVR player. Has the DVR helped to move product placemen… Read More
NCIS or Californication? Modern Family or Dexter? Two and a Half Men or True Blood? When considering product placement and brand integration on television shows, should the overall ratings o… Read More
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