This spring season fashion is back in style and turning heads outdoors with the help of this giant billboard from the house of Hermès.
With the help of model Giedre Dukauskaite, the French luxury goods brand is channeling its origins at 24 Faubourg Saint-Honoré, the tumult of the fashionable street and the energetic bustle of the city.
This isn't the first time that Hermès has made a style statement in the skies of Los Angeles.
The 'Play it like Hermès' women's fall/winter billboard featuring Imade Ogbewi and Lia Pavlova was snapped above West Hollywood's Sunset Plaza on October 11, 2018.
Meanwhile the men's fall/winter version starring Finnlay Davis was spotted in the same ad location on September 7, 2018.
The super-sized 'It starts with a dream' billboard featuring the sweater-clad Kiran Farebrother was spied the following year along the Sunset Strip on November 18, 2019.
And that brings us back to The Faubourg Odyssey billboard, which is striking and attention-grabbing, and was photographed on the eastbound side of West Hollywood's Andaz Hotel along the Sunset Strip on March 31, 2021.
Here's to making more bold and bright choices in our fashion going forward, and maybe learning to live without elasticated waistbands once more.
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