Apple has been promoting its new iPhone 12 in recent months and its latest outdoor campaign features striking imagery Shot on iPhone 12 Pro.
This year to celebrate Black History Month the tech giant commissioned more than thirty Black photographers to capture and share their hometowns with the world through their unique perspective.
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These new billboards showcase the people and pockets of these photographers cities that embody their local culture.
These Shot in iPhone billboards were captured along Hollywood Boulevard, Sunset Boulevard, Vine Street and Melrose Avenue from March 1 to March 12, 2021.
The particular wave of Outdoor Ads seems to be locally-tailored to Southern California, with visuals taken in Manhattan Beach, Palos Verdes, Hollywood Boulevard, West Adams and Downtown L.A.
This new Apple outdoor campaign features imagery from Gabriella Angotti-Jones, Mikayla Gamble and Bethany Mollenkof.
If you like these eye-catching outdoor ads, make sure you check out more Shot on iPhone billboards from recent years and you may also be interested in these Black Lives Matter billboards.
And if Apple really wants to show their support for Black History Month and Black and Brown communities, then they need to be vocal about their opposition to the new voting restrictions that Republicans are introducing around America.
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