The spring charge and credit card powerhouse, American Express, is updating its iconic 1975 slogan 'Don't Leave Home Without It' for when you travel, with the equally catchy 'Don't live life without it'.
From the looks of these new super-sized ad creatives American Express is trying to appeal to younger, more affluent millennial card holders who may not be as interested in the prestige that having an Amex used to carry for their parents generation.
What's more appealing to these bright young things, loyalty perks, status, or real life experiences?
This trio of giant-sized Amex billboards were snapped along the Sunset Strip on the sides of The Jeremy and Andaz Hotels on April 13, 2018.
For another approach to advertising credit cards be sure to also check out these MasterCard billboards from 2013 and for more finance-themed ad creatives you can take a look at all these banking, loans and insurance billboards.
What fun will you be charging to your credit card this weekend, an adventurous escape, a well-deserved shopping spree, a once-in-a-lifetime concert, or just another round of drinks somewhere new with friends?