Sometimes the thing that stands out the most on a billboard is the title of the movie or TV show, so with a name like SMILF you can tell that Showtime's new comedy is going to turn heads.
Based on her 2015 short film of the same name (which stands for Single Mother I'd Like to, you can guess the rest), Frankie Shaw stars as 'Bridgette Bird', a twenty-something single mother navigating life, love and motherhood.
The half hour comedy set in South Boston also stars Rosie O'Donnell as Bridgette's mother.
These series launch billboards were spied along 3rd Street, Fairfax Avenue and the Sunset Strip from October 21 to November 3, 2017.
For another fun MILF interpretation make sure you also check out this Unbreakable Kimmy Schmidt billboard.
Television shows with interesting names like Cougar Town, Happy Endings and Trophy Wife have enjoyed varying success, so let's see how SMILF fares this TV season.