Now that the New Year festivities are well and truly over (and hopefully the hangovers too) and everyone's getting back into the swing of nine to five work, it's time to announce Daily Billboard's annual BAB Award winners for 2016. Each year we try and shine a spotlight on the out-of-home ideas and ad creatives that have really stood out in the skies of L.A. these past twelve months in the world of TV, film, fashion, food, drinks, travel and more besides.
First up is this awesome 3D
special installation for Disneyland's Star Wars Awakens
attractions which featured an illuminated LED
lightsaber and the three-dimensional arm of villain 'Kylo Ren'
, created by Atomic Props & Effects
for Disney Parks
This visual spectacle which looked amazing by day and night, had great positioning at the exit/entrance to Universal Studios Hollywood
to capture the attention of all the theme park enthusiasts passing by from April 2016.
This special installation helped build on the success of the new Star Wars: The Force Awakens
movie, so be sure to check out how this billboard gimmick complemented Disneyland's Star Wars Awakens
outdoor ad campaign. The Force
was certainly strong with this billboard idea.
Meanwhile other notable examples also included this Grease: Live
singing and dancing billboard along the Sunset Strip
at the end of January and this special 3D Tomb Raider Jeep
billboard installation from New York City's Broadway
BEST SPECIAL EXTENSION BILLBOARD 2016
The clear winner of this year's BAB
for Best Special Extension Billboard
was this hilarious Flashdance
parody featuring 'Gunter the Pig'
animated comedy Sing
, snapped around the streets of L.A.
at the end of 2016.
Kids will just think the sequin-wearing pig is funny, whilst those of an older generation will smile at the nostalgic nod to Jennifer Beals
in the 1983 movie, but regardless your age it made Daily Billboard's
This was certainly the most eye-catching billboard from the outdoor ad campaign, but be sure to also check out all the other Sing
movie billboards turning heads in the city skies in December.
Meanwhile other special extension cut-out billboards that caught our magpie eye the most this past year were these Star Trek: Beyond
billboards, these Assassin's Creed
movie billboards and these MacGyver
TV remake billboards.
If there was one superhero who made a very unique impression in the skies of L.A.
this year, it was Marvel Comics Deadpool
The Fox Studios
marketing team really seemed to have fun with the R-Rated
potty-mouthed anti-hero, even making the conventional costumed super-hero poses interesting, spoofing Valentine's Day
romance movies and embracing the emojis that kids love so much these days.
The outdoor campaign at the beginning of 2016 perfectly fit the spirit of the quirky fourth wall-breaking character, so make sure you check out these other Deadpool
movie billboards to see for yourself.
Other movie outdoor campaigns that really drew attention in the skies these past twelve months were the billboards for The Jungle Book
and these Sausage Party
BEST TELEVISION BILLBOARDS 2016
In the world of television there were so many ad creative examples that stood out this year, but Daily Billboard's
favourite TV ad campaign was for the sophomore season of Netflix's Unbreakable Kimmy Schmidt
The billboards took the simple idea of Ellie Kemper's
titular character pulling expressive faces and combined them with Kimmy's
unique innocent outlook on life, so urban slang abbreviations like 'DTF'
became 'Dang that's funny', 'SMD '
was 'Strawberry Milkshake Day'
hilariously translated as 'My interesting lady friend'
The idea also extended into Netflix's Emmy
awards consideration campaigning for the show, so enjoy all these examples of Unbreakable Kimmy Schmidt
season two billboards. What a fudging great idea this was.
Other notable contenders for the TV BAB Award
included these mysterious American Horror Story: Roanoke
teaser billboards, The Walking Dead's
season seven Negan
billboards and Westworld's
launch Vitruvian Woman
BEST TRAVEL BILLBOARDS 2016
In the world of travel and tourism Alaska Airlines
did something different and brought some fun to the skies of Sunset Boulevard
at the same time with this ever-changing billboard campaign for its nonstop flights from LAX
to Costa Rica
Running from around mid-July to mid-August to billboard added tropical flora and fauna extensions to its design to create a visual spectacle, and clearly communicate its exotic destination, for passersby along the busy commuter route.
This year both international and domestic airlines seemed active in the city skyline, with American Airlines, Air France, Delta, Lufthansa
and more trying to attract passengers to fly with them, so the fact that this special billboard campaign stood out amongst all its competition shows it did a good job.
BEST COPY-ONLY BILLBOARDS 2016
And speaking of airlines, even though it was acquired by Alaska Airlines
this year, Virgin America
still managed to deliver a series of outdoor ads that had its own distinctive voice and humour using mainly copy.
Let's hope the airline doesn't lose any of its fun personality in the future as it's absorbed into its new parent.
If you like these ad creatives from Fall 2016, you can also check out these previous Virgin America
billboards which highlight the airline's unique brand positioning.
BEST FOOD BILLBOARDS 2016
In the world of food, Häagen-Dazs
served up some delicious ice-cream billboards to tempt Los Angelenos
and passing visitors in May and June 2016.
Their indulgent 'äah'
ad campaign was stylish, witty, on brand and made Daily Billboard's
mouth water just looking at all the luxurious ice-cream.
Other ad campaigns which stood out in this category also included these vibrant Cuties
special extension billboards.
BEST DRINKS BILLBOARDS 2016Mexican
beer brand Estrella Jalisco
crossed the border in style in 2016 and filled the skies with a vibrant assortment of ads to tempt thirsty beer fans, helping them to nab themselves a coveted BAB Award
Featuring colourful, interesting designs that reflected the cultural heritage of beer, this really was a cohesive outdoor campaign that stood out in a cluttered market of other refreshing brews competing in the city skyline. By the looks of things it'll take more than building a wall to keep this beer off the shelves.
Meanwhile the other drinks brand, in the world of soft beverages, that really had an impact this past Summer were these Hubert's Lemonade
billboards with their vibrant emoji-tthemed ad creatives.
BEST FASHION BILLBOARDS 2016
And finally for this year's purely subjective outdoor advertising awards, Lane Bryant
really put on a show-stopping display of real-life beauty with its 'This Body'
ad campaign featuring actresses Danielle Brooks
and Gabourey Sidibe
The stylish black and white billboards shot by Cass Bird
celebrated real women's bodies, with fuller figures and big personalities, which shone through in the city skylines of Hollywood
and New York City's Times Square
And in a year which has seen politics and people sink so low with their hatred, sexism, xenophobia and racism, it was especially important to see women of colour represented in these bold, uplifting and empowering fashion ads.Daily Billboard
is constantly surprised, delighted and engaged by the constant parade of advertising billboards filling L.A.'s
skyline week after week, month after month, so let's hope the innovation, creativity and eye-catching spectacle continues in 2017.
What do you think of the awards recipients for 2016? Were any of the billboard designs your agency or company's work? If so, please let us know so we can credit your achievement.
There never seems to be enough hours in the day to capture all the visions in vinyl and outdoor excitement in the city skyline every year, but from the feedback we receive it's nice to know we're appreciated and that someone is enjoying what we do.
Here's to another successful and exciting year. Don't be a stranger.SaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSave