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Using Signs To Promote San Angelo Community Events

By Paul West

I'm not going to name any names, but every year in my historic, seaside society an occasion takes place to celebrate our town's maritime heritage. I've attended the last seven or eight. Therefore have a look at the following article taking us through the theme your business bill of rights when you support historical San Angelo Community Events.

As an occasion planner myself, and a public relations/society outreach/marketing professional, I pay attention to how actions are managed and who is supporting them financially - especially those with a historical theme, which is my business. What I have noticed with this particular incident is that year after year the same small group of people dutifully writes checks because they are "supposed to."

Come summer; my town has a farmers market every Sunday right off the main highway. While that's a great place to have it to attract last-minute drivers riding by, they also have a cute little sign right in front of the property, advertising the time and dates so that people can plan on attending ahead of time, instead of having to turn around and find a parking spot last second.

Make an emergency supply run only if necessary. If your list shows that your supplies are running low - grab your car keys and make an emergency run. Ask a friend or a family member to hold the fort while you are gone, and drive to the closest store in your neighborhood.

And if businesses are not being asked this question, they should either ask it themselves or, frankly, take their money elsewhere. Tough talk, I know. But I think businesses need to ask more questions, stop being taken for granted, and determine their return on investment. The next time you are asked to support a historical society incident, here are some ways you can leverage your donation.

Ask about the marketing/promotion plan for the event, and find out where you can be included. You will be told that your logo and your business name "will be included in all promotional materials." Okay, but where, exactly? Ask if you can provide a quote for the news release about why you are proud to support the event and a word about what you do. Provide a one-sentence descriptor to accompany your logo and business name wherever it appears.

Take advantage of deals while you can. Convenience stores are open at all hours and have most items you need on your party supply list, but sometimes the premium they charge on their items can hurt your budget during an emergency supply run. However, some stores also offer deals on bulk purchases, so it's best to take advantage of those.

Have a presence at the occasion. Staff a table where you can distribute information, answer questions, or make a special offer. Be creative! Have members of your team circulate among the crowd in matching t-shirts. They can hand out material, engage people in conversation, and help put a friendly "face" on your business.

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This post first appeared on Updating Stuff, please read the originial post: here

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Using Signs To Promote San Angelo Community Events


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