Deciding to embark on a freelance video production or video editing career can be exciting. It can lead to the type of creative and financial freedom that you might have never imagined. While, undoubtedly, you have skills and determination on your side, acquiring the right number of clients is crucial to establishing a steady stream of income so that your Business can expand in the future. Here are some ways to use your creative side for building a client base that can become a real business asset.
Ask Your Clients to Take Surveys
When you have successfully completed a project and you know that the client is satisfied with your work, take the opportunity to capitalize on that. There are several ways to get your satisfied clients to express their satisfaction with your work in web-based public forums and platforms. Then, you can make sure this gets around to others who might benefit from having you work on their video production projects.
You can use Google Forms to design and build a survey that you can send to your past clients as a way of encouraging their feedback on the quality of your work. Zapier continues, “by using Google Forms you can easily compile the data into spreadsheets, and use the information effectively and quickly. And it’s never been easier to make, and experiment with.” Take your time, because tools like these can be used to carefully build your brand. If you leave an option for them to write something about the quality of your video production skills, even better. You can contact these clients and ask if you can post their positive feedback as a testimonial.
Use Social Media to Collect Positive Reviews
Social media posts about the video production and editing services you offer can be a free way of getting the word out about services you offer to potential clients. If you already have a Facebook or Twitter account and have more than a few followers, most of your work is probably already done. Are any of these followers former clients you have produced videos for? What about friends and family who know how good you are at what you do?
Offer followers who are aware of your work some kind of incentive to write positive customer reviews about your video editing skills and post it on your social media sites. Podium explains, “consumers who used to rely on word-of-mouth recommendations now rely on online reviews. In fact, over 80% of consumers trust reviews as much as they trust recommendations from family and friends.” If you aren’t using LinkedIn already, you are missing out on a valuable asset for acquiring future clients. Many people forget that this is another social media platform and forget to use it to promote themselves and their services. LinkedIn is considered a place you go to if you are looking for a job, but it’s more than that. You can customize if as if it were your own personal website and use it as a self-marketing tool.
Register Your Video Business with Google My Business
You can register your business with a Google My Business listing. If you haven’t firmly established your video freelancing business yet, don’t worry. You can still easily use a Google My Business listing to get the word out about the services you offer. All you need to do is give your services a name, a location (your home address), and your phone number. The more information you can fill out to describe your business, the better. You will receive a postcard containing further information about registering your business in about a week.
You can use Google My Business to post updates about your work, respond to customer reviews, and post pictures of yourself being your professional best. This is a great platform for getting your clients to find you instead of the reverse. There are a wealth of resources on it that give you the ability to use it as a marketing tool for finding more clients and building your online presence.
If you’re looking for reliable work with small and large companies alike, then make sure to check out Black Chip Collective. We help connect those looking for work, with those looking to hire.