Those looking for the best shopping deals and fun adventures are in for an exciting treat as the Crown Jewel of Mindanao hosts the first-ever Big Davao Fun Sale from March 14 to April 16, 2014. The event is slated to be the country’s longest and grandest city-wide sale, and aims to establish Davao as a major shopping and dining destination in the Philippines. Department of Tourism (DOT) Assistant Secretary Art Boncato, Jr. said that the shopping festival aims to elevate the Davao experience even further for tourists. “From highlands to islands, Davao is best known for its beautiful beaches and lush landscapes. Now, we also want the Davao region to be the ultimate shopping and dining destination in the Philippines,” he said. “This is why we partnered with Cebu Pacific, because they have the widest network of domestic routes that fly there.”

Department of Tourism ASec Art Boncato, Jr. talks about the exciting offerings in store for tourists and serious shoppers in the Big Davao Fun Sale.

The country’s leading low-cost carrier, Cebu Pacific is the official airline partner of the Big Davao Fun Sale. It offers the lowest year-round fares, starting at PHP878, and the most flights and routes to Davao. This includes the airline’s newest domestic route, direct flights between Davao and Bacolod. “Davao has incredible natural wonders and eco-adventure attractions. Coupled with the Big Davao Fun Sale which showcases Davao’s various shopping and dining options, travelers can get the best of both worlds. This month-long event is the perfect opportunity for everyJuan to visit Davao and sample all of these,” said Candice Iyog, Cebu Pacific Vice President for Marketing and Distribution.

“With our trademark lowest fares and multiple flight options, thrill-seeking shoppers and adventurers can spend less on airfare, so they can splurge on the city’s great deals, amazing discounts and memorable experiences,” she added.

Four weeks of fantastic finds. Davao City’s major malls will offer a host of unique activities, fab freebies, fun parties and exciting incentives all month long. Tourists can also score as much as 80% discount at the Robinsons Cybergate Davao, Abreeza-Ayala Mall, Gaisano Grand Mall, Gaisano Mall of Davao, NCCC Mall, SM City Davao and SM Lanang Premier. The Big Davao Fun Sale will also host a series of weekly themed sales, starting with a general city-wide merchandise sale from March 14 to 16. This will be followed by health and beauty products from March 16 to 23, electronics and gadgets from March 24 to 30, home and travel items from March 31 to April 6, and active lifestyle and fashion on April 7 to 16. Shoppers can also win P100,000 in cash, a weekend getaway for two, and other exciting prizes in a raffle draw. To join, all they have to do is get a Fun Sale Passport at any DOT booth or at participating malls by presenting their boarding pass or P500 worth of single or accumulated one-day receipts from partner merchants.

Fun Sale Passport holders can earn stamps every time they purchase P500 worth of merchandise. Passports bearing stamps of all seven (7) participating malls will serve as a raffle entry and can also be exchanged for a free shirt. The Restaurant Association of Davao will also hold a food festival with more than 100 dining establishments, allowing food lovers to get a taste of the city’s best eats and tastiest treats.

The Big Davao Fun Sale is a project of the Department of Tourism XI, Davao City government and participating malls, with the endorsement of the Philippine Retailers Association and the support of the Restaurant Association of Davao and the Davao Tourism Association.

Cebu Pacific flies to Davao from Manila, Cebu, Iloilo, Bacolod, Puerto Princesa, Dipolog, Zamboanga and Cagayan de Oro. For flights and fares to Davao, visit www.cebupacificair.com or call +632-7020-888.