Drug wars weren’t the only thing to take their toll on the border town of Tijuana—but next-generation entrepreneurs who left are now returning to create Mexico’s new foodie mecca.
“Seriously, where are the fish tacos?”
It’s 4pm on a Friday afternoon at the end of July, and we’re wrapping up on our tour of social businesses in Tijuana, Mexico. It’s the second annual ‘Startup Crawl’, which brings together 65 entrepreneurs, investors and other interested parties, mostly from Southern California, to the largest border city on the US-Mexico border.
The tour was meant to highlight entrepreneurship and social innovation in Tijuana, which, as everyone had been telling me during my two weeks in Baja California, is “taking off.” And today, I wanted to see it for myself.
We had visited tech start-ups, art spaces, and a call center that employs a handful of deportees. But we also visited several food and drink start-ups in a city increasingly known for its food scene. Given that tacos are (for better or worse) Mexico’s most famous culinary export to its northern neighbor—and the fish-filled variety originate in Baja—the question about fish tacos felt like a legitimate one.
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