Throughout history, vacation rentals have always been a top choice for group getaways, here you will find out how to promote your Airbnb to groups.
Private rentals can be a fairly inexpensive option for vacation accommodation, but they also provide a comfier and more communal vacation experience, especially when compared with traditional and generic hotel stays.
What type of groups do you want to target?
You need to have a clear idea of whom you are trying to Promote your Airbnb to, hence making the decision easier for groups to select your property.
Here are some example of groups you could promote your Airbnb to:
- Families meeting for a reunion or get together
- Sports teams
- A group of friends visiting for a particular reason
- Business/corporate teambuilding trip
- Adrenaline junkies
- Retired travellers
- Festival goers
- Stag/Hen parties
Once you know who your target groups are, consider how you can word a few phrases into your descriptions to appeal to them directly.
Make sure your title stands out
Let your guests know from the outset that your place is perfect for hosting groups, especially if you promote your Airbnb on multiple listing sites where there’s lots of competition. Use the most descriptive and eye-catching language you can without going over the top. That means adjectives such as “spacious” and “expansive” instead of “large”, and any special details that will resonate with group travellers.
Demonstrate visually how the guests’ stay will be accommodated
No matter whom you promote your Airbnb to, one thing all homeowners and landlords have to do is properly stage photos to show off your home’s interior design, amenities and best aspects. When you’re doing this to entice group guests, however, you need to step into their shoes and really imagine what they will want to see. That might be a photo of the dining table set for 8 guests. Taking the time to stage these visuals will make it much simpler for your guest to imagine himself or herself at your place. As many groups go for rentals as a way of saving money when vacationing, the added extra of being able to cook meals at home makes for an even better guest experience aspects.
Thanks for reading the article! We hope you have greater understanding of the topic discussed above.
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