The travel industry has constantly been growing, find out here how to attract millennials to your Airbnb property.
With affordable airfare options and the convenience of online booking, going on vacation is no longer just a once-a-year event. But Millennials aren’t staying at hotels. Rather, these types of travellers are opting for unique choices – vacation rentals. Usually found through online travel agencies or personal accommodation websites, vacation rentals allow for more freedom to relax, explore, and even cook meals at home.
Make sure bookings are easy to complete
It is no secret that millennials prefer convenience in their everyday lives. With the shift to digital, consumers are now shopping for vacation rentals on their mobile devices, laptops and tablets. With platforms like Airbnb, Booking.com and HomeAway the options are endless. Instead of calling a travel agent, millennials plan weekend getaways, compare vacation rental pricing, and read previous guests’ reviews all straight from their handheld devices. Make sure you know how position your Airbnb Property.
Appraise your Airbnb property
Millennials don’t have a lot of money to spend and they expect to get what they pay for. So before doing any marketing to millennials, make sure your home is up-to-date. Don’t forget to make any repairs and clean up the landscaping as well. You want your photos to stand out against vacation rentals in your area; peeling paint or old features just won’t cut it.
Spice up the range of amenities in your Airbnb property
In addition to cleaning up the Airbnb property, consider adding deal-breaker amenities for millennials, such as free Wi-Fi or even a games console. While you might consider upfront costs high, adding new state-of-the-art features will likely pay for themselves in one-to-two years with the potential of obtaining more bookings.
Keep an eye on reviews
Another consequence of the shift to digital is how quickly word-of-mouth spreads. Instead of hearing about a bad experience weeks or months later, anyone searching for your Airbnb property can see your online reviews instantly. It’s essential that you’re aware of the impact negative reviews can have on your occupancy rate. Millennials especially love to compare different vacation properties; one negative experience could be the difference between choosing your Airbnb property or a competing listing down the road.
Utilise the optimum keywords to attract millennials
The vacation rental market is competitive, especially for popular tourist destinations like London. So be sure you’re using the correct keywords when targeting millennials in your paid and unpaid marketing efforts. For example, specific descriptions such as “penthouse”, “luxurious”, “unique” or “upgraded” can add heaps of extra value to your Airbnb property listing.
Thanks for reading the article! We hope you have greater understanding of the topic discussed above.
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