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How To Market Your Airbnb To Senior Travellers

They might not be your obvious choice of target market, but one thing is for sure market your Airbnb property to senior travellers has plenty of benefits. Not only are over-65s now living longer, better lives than ever; they’re also some of the highest income earners and, generally, the demographic with the most time and disposable income.

  1. How your property location can optimise your listing

It’s no secret that many Senior Travellers fly abroad for the winter holidays to visit new attractive areas, and now you can utilise this to give you the upper hand. If your vacation rental climate stays mild even off-peak, you could think about marketing your rental well ahead of time to capture these guests and fill your shoulder season. Offering early bird incentives such as discounts, free airport transfers or even a complimentary activity to enjoy during their stay can help potential guests turn into booked guests.

How To Market Your Airbnb To Senior Travellers

  1. Push nearby activities to market your Airbnb

Age is nothing more than a number, and when it comes to staying in shape, the over-60s are fitter than ever. With almost a quarter of over-60s working out a minimum of five times a week, this can be a great selling point for your vacation rental. Think about what sporting activities visitors to your town or city like to do best. That could be: golfing; fishing; walking; hiking; cycling; swimming; or simply attending sports fixtures. Additionally, mention any activities that are free or discounted for senior citizens (for example, museums, art galleries, local transport etc.). The opportunity to undertake their favourite hobbies in a new setting will not only help them to feel active and energised, but it will also help them in the search for an authentic experience of living like a local.

  1. Promote the accessibility of the property

In the UK it has been found that around 35% of over 65 year olds tend to carry a disabilities, with mobility being a key issue. You can adapt your property for disabled; this won’t take a lot of time or funding. If you are unable to resolve any Potential Mobility Issues you may want to state potential mobility issues such as no elevator to the apartment or the door width being unable to fit a wheelchair etc.

How To Market Your Airbnb To Senior Travellers

  1. Supply additional amenities

Make sure your place has the right amenities. This includes a fully stocked kitchen with appliances, cable TV, good Internet speed/connection, all these amenities will make your guests feel at home. Ideally the bedroom is the most important room, so try to have a comfy mattress, sofa, and outdoor seating area if you have a garden, the senior travellers will love these features.

  1. Market your Airbnb as a relaxing haven for senior travellers

When your guests have had a long day of travelling or partaking in activities they will appreciate a space to chill out and relax in with ease. The photos you use are paramount to showcasing this vibe, make sure the visuals are perfectly staged to ensure some relaxing spaces are shown. Whether it is a reclining sofa, hanging hammock in the garden, under floor heating or a water bed, make these areas of the property welcoming as possible.

Thanks for reading the article! We hope you have greater understanding of the topic discussed above.

If you would like to find out more about our Premium Airbnb Management London Services please visit our homepage and fill out our free property revenue calculator to see how much you could earn on the short-let market today.

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How To Market Your Airbnb To Senior Travellers


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