It is no secret that traveling families are a huge factor of Airbnb rise. Within this article you will find out how to advertise your Airbnb to families.
More and more parents are making the family vacation a priority each year and they enjoy the option of having more space than the generic hotel room provides. Parents appreciate the extra space in an Airbnb, particularly having a kitchen that offers way more flexibility when feeding their family.
What do parents want and need?
Initially, let’s take a look at what parents are considering for in an Airbnb – same as everyone, they want to rest, relax and have fun. Now, what do parents need to allow that to happen? That depends on the age and needs of their children. Here is a analysis by age and what particular challenges parents face:
Babies: Parents with babies are focused on getting them to eat and sleep. Tired parents are not going to have a great vacation.
Toddlers: Once a child starts moving, safety becomes the primary concern. Worrying leads to stress – and the last thing parent’s need on a vacation is stress.
Kids: It’s all about fun for this age group. Keep kids happy and parents will be happy as well.
What amenities can you add to advertise your Airbnb to families?
For all children:
- Nightlights
- DVD player with family movies
- Child-proof plates, cups, bowls, cutlery
- Furniture for children
- Play area of for children
- Basket of toys/games
- Story books
For babies:
- Crib
- Baby blankets/sheets
- Highchair
- Baby seat/swing
- Baby monitor
- Bottle warmer
- Changing table for nappies
- Stroller/push chair
For toddlers:
- Toddler proof gates for stairs
- Booster chair for dining room table
- Bed rails
- Step stool
- Non-slip bath mats
- Toddler toilet seat
For kids:
- Friendly bedrooms with bunk-beds
- Toys for indoor and outdoor use
- Kids cycles and safety equipment
- Board games
How to help families
Don’t neglect to emphasise all family-friendly amenities in your listing descriptions. You’ll stand out from the crowd and show parents you offer above and beyond the basics. Being clear about what amenities you offer is key and can really advertise your Airbnb property to Families.
Another way to help families is to aid parents in planning their trip. Be plentiful with information being provided, even before they have made a booking. Incorporate lots of tips in your listing, where to go and what to do. Include a list of favourite family locations and good child-friendly restaurants. Is there anything fun to do with children if it is raining? Parents will appreciate these tips and most likely write a excellent review for their stay at your place.
The family market is a lucrative one, and tapping into it is rather easy and inexpensive. You can start with a few basic amenities and add on as you get more family bookings. Before a family’s arrival, you could ask about the children’s ages so you have a brief idea of their needs and perhaps add a little something for the kids in a welcome pack. Pleasing children on a vacation is no easy task, for parents, the little gestures really do mean a great deal.
Thanks for reading the article! We hope you have greater understanding of the topic discussed above.
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