The aim of your Airbnb title is to attract potential guests to view your property listing. A listing with a better title will aid you to accomplish a higher click-through-rate from the search rankings results. That’s why it is essential to have an appealing title, so you can reap the benefits.
How to write your Airbnb title
No Airbnb title is flawless, that’s why it is a great idea to experiment with the title. You can trial various titles and see how they impact your listing dependent on the amount of views attained. If you get the essentials correct, you will definitely see an increase in view count.
Use all of the character count available
Airbnb allow hosts to use up to 50 characters to create your Airbnb title. Therefore we suggest using all of the characters offered for the title. Providing the potential guest with a substantially educating title can lead to the viewer clicking on your listing, so in this case more is better than less. Furthermore typical Airbnb users select the location and type of Property prior to starting their search results. Subsequently, it does not make sense in using this information in your Airbnb title, as you will get no extra value from it.
Communicate with the audience
Who is a typical guest for your property, do they have a motive for this trip, what type of guest do you want to attract. It is essential for you to target a specific type of guest rather than trying to appeal to all of them. For example you may have a preference to attract families to your listing, so you could title your listing “Perfect Family Retreat”. This will instantly increase the awareness of your listing for guests searching for family-friendly accommodation.
Why do people want to short-let your property, what is your listings unique asset. These are the questions you want to answer in your Airbnb title, for tips on what to include have a browse through your reviews and identify what previous guests enjoyed about their stay at your listing. For example guests may like the fact that your property is situated in a very convenient location and has a balcony to absorb the great view. Hence you can refer to these two aspects in the Airbnb title.
Make your listing standout with a memorable title
Do not use clichés such as “Nice apartment in central London”. Be much more creative- for example “Exquisite Sanctuary, Near To Everything”. So what do you think sounds more appealing? We suggest sidestepping basic words like “good” “nice” “great”. You should pursue expressive words like “contemporary” “relaxing” “spacious”.
Try using special characters within your Airbnb title to assist it to differentiate from other listings. You could potentially input emoji’s in to your title if appropriate with your target audience. If there is a unique event taking place near your listing location you can exploit this. For example Notting Hill Carnival takes place every year on the last weekend of August so you could use this title- “Exquisite Haven Nearby Notting Hill”.
Concluding
There is no such thing as a impeccable title, it is difficult to create an Airbnb title that has all aspects covered. However relative you do not need to include all aspects stated above. The most crucial factor is for the title to memorable, differs from other listing titles, use all of the character count available and to provide extra significance by adding meaningful information.
For more information on Premium Airbnb London Property Management please contact us at [email protected] or visit our website www.winwinnkeeper.com
Don’t forget to share the blog post and leave a comment below, we love hearing about your experiences
The post How To Develop An Exceptional Airbnb Title To Attain More Listing Views appeared first on WinwInnKeeper.
