Being a part time or full time professional blogger, nobody will like a Broken link. Dead links give a bad experience for your site visitors.Google recommends checking your site for broken or bad links on a regular basis. Searching for Broken Links can take long time depending on the size of your website. Hence, we will see some of the tools which can help in finding and fixing the broken or dead links. Before that we will learn about broken links first.
What are dead or broken links?
Broken links are links which don’t link to an existing page. These URL leads to a non-existence page. It’s a “dead” link and contains a 404 error code. You will the message of 404 error as shown in below image.
These broken links affect both the users and search engine. This can lead to increase in bounce rate because of bad experience for users. Search engine spiders also cannot crawl further because of presence of broken links. This will surely decrease the performance and ranking of the website in the search engine. Hence, avoid broken links and 404 status code which implies that the page does not exist.
Presence of broken links decrease the SEO score of the website. You can easily get rid of dead links by using WordPress plugins.
Broken link checker WordPress Plugin
For WordPress blog, this plugin is a lifesaver for removing broken links and fixing redirections. It is free and very handy to use for cleaning up all your broken links. It has 500,000+ active installs & is the most popular WordPress plugin to check for broken links.
Just install by clicking Plugins->Add New and searching Broken link checker. After activation visit Settings » Link Checker page. The plugin will start showing broken links after activation. Depending on how much content you got on your site, it may take sometime to go through your posts and display the results.
You can see the broken links by either clicking on that link or going to Tools » Broken Links page. Here you’ll see all the broken links detected by the plugin.
One of the best features of Broken Link Checker is that you don’t need to manually open each post and fix the link – you do this directly from the plugins page as shown in the below image.
Affect of Broken or dead links
Traffic: If their are lot of broken links present then it will increase the bounce rate of blog which will ultimately decrease the traffic of the blog. The more less 404 error or non-existence page of the blog, the more readers will read your blog post. Hence, broken links directly affects the blog traffic.
SEO: Search engine do not like website with broken links. These dead or bad links create problems for search engine spiders during crawling. The more your blog is indexed the more it has the probability of ranking higher in search engines. Dead links presence can affect the indexing and crawling of the website.
Revenue: As you know with less traffic you cannot earn money as well. Broken links decreases traffic which eventually decrease the income generated from the blog or website. All are interconnected and affected by broken links. Hence do check your website broken links regularly to keep your blog good for user experience.
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