“Many websites are bursting at the seams with valuable information and content. Serving up this content in a way that’s informative and engaging (and not overwhelming) can be a major organizational and design challenge.

As you plan the organization and design of your site, think of your site visitors in three categories: Skimmers, Swimmers and Divers.

Each group is willing to go progressively deeper and spend more time on your site. They each have different needs and wants when it comes to their online experience. So how do you design your site to address all of them?

Start by understanding what each audience is looking for and think through opportunities to meet that need.”

Take a look at this infographic created by LandslideCreative, and learn how to optimize your blog content and website for the three different types of Web surfers - skimmers, swimmers and divers.