Facebook is working on several new updates for its Business Manager, making navigation and functionalities extra convenient for the marketers. Facebook has also confirmed that they would be releasing similar updates consistently to make the platform more users friendly.
Those who are accustomed to the Business Manager will immediately notice a set of new shortcut tools. These tools will offer fast access to different sections based on their previous activity.
Other updates in the new version of Business Manager include:
Ad creation tools
With these tools, marketers can easily create ads through the easy-to-access Ads manager
This is a new tool that makes it easy for brands to view all their partners and provide access to assets.
Business asset groups
This feature allows marketers to group their Facebook pages, ad accounts, pixels, and other assets in one group so they can manage permissions for all of them from a unified platform.
Previously, users have always complained about granting permission on Business Manager, claiming that the process is too time consuming. These changes will be a welcoming addition and make the whole process more users friendly and swift.
"We’re always working to improve our advertising solutions and business tools, and as part of this effort, we're introducing a new design and navigation in Business Manager that will make it easier and faster to manage assets and permissions across our platforms.", explain Facebook Business team in a blog post.Facebook began testing these features earlier this year while the updates have started rolling out from this month. However, reports of bugs and glitches have also been circulating regarding the platform since last fall. Let’s see when the social media company does something about that.
Have you tried the new and updated Business Manager? Do let us know your experience in the comments!