Instagram, with around 1 billion active users monthly, has been working from a year to introduce e-commerce features onto the platform.
Seeing the possible potential and the interest of users, last month Instagram allowed users to shop from selected brands without leaving the app.
Following this, the platform will be making this feature available for influencers, celebrities, content creators and athletes. From next week, Instagram will be allowing them to tag product in their post, making it easier for followers to buy directly.
Whenever a certain product will be tagged in a post by a creator, a user would be able to tap and buy it from within the Instagram app.
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Currently, many influencers tag brands for their accessories and other products, and then have to write its details in captions, and often have to respond to a number of comments and direct messages about their look or the products used, which makes the process a bit hectic.
To make the process easier, this feature has been introduced letting users shop inside the app, and improve the experience of users.
Instagram said they are aiming at making shopping easier, reliable and more secure. They are still working on their shopping feature and would pay attention to the feedback received from the community to make this shopping experience even better.
In a week or so, this feature will be tested with some of the selected creators, including Kim Kardashian West, Kylie Jenner, Kris Jenner, Gigi Hadid, and Chiara Ferragni.
Some of the publishers, Elle, GQ, Refinery29 and HypeBeast will also be given access to these new tools.
Products to be tagged have to be from the brands listed in Instagram Checkout beta. The prominent bands include Prada, Nike, Adidas, Burberry, Mac, Michael Kors, Zara, Kylie Cosmetics, H&M. Soon other brands will also be joining the list.
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