Since its advent, Social Media has attained unprecedented user growth worldwide. Almost all of those who possess smartphones are registered on at least one of these platforms, may it be WhatsApp, Facebook or Twitter. Every month, millions of users frequently visit these apps, showing how the world has grown to depend on this relatively new form of technology. The infographic below, created by Visualcapitalist, offers an insight regarding some of the most popular social media networks of 2018:
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Some Key Takeaways from the above visual:
Even though the domain has been accused of several privacy related scandals, and also of hiding the fact that its main application has been losing followers, one cannot deny the fact that Zuckerberg's industries together form the highest grossing platforms, and have truly revolutionized out thinking about what to and what not to expect from a social networking website. With an average of 2.2 billion users using the primary application and its siblings, Facebook tops the list of popularity.
At first glance, YouTube may not seem like a social network, but it has all the traits of a social platform (subscribers, comments, a feed, influencers). After the high-profile failure of Google+, the world's primary video hosting platform is Google's most power inroad into the social media space.
With 1 billion monthly active users, Instagram is still the darling of the social media universe. New features (which look suspiciously similar to Snapchat) have helped drive engagement on the platform. The photo-based social network now accounts for a third of Facebook's revenue.
Even though the platform could not make it to the top 10 list of the most famous applications in terms of MAU, no one can deny its influence. It is the domain used by famous individuals, like politicians, actors, singers, etc. However, with this popularity has come a great responsibility. People expect more from this domain than they do from other online social spaces; therefore, it is always under intense scrutiny.
This application took the world by storm when it was first introduced. Its stories feature was generally appreciated. However, most of its users switched to Instagram when it integrated the same feature to its application. Since then, the former has experienced a decrease in MAU.