Content marketing is no longer an empty buzzword: in Germany and Switzerland, 32% of companies already have a clearly defined content marketing strategy. 45% of the remaining respondents indicate that they are planning to implement a content marketing strategy in the medium term. And for good reason – no marketer will deny the positive impact successful content marketing has on the company's success.
Digital marketers are steadily moving away from a platform-based way of thinking and more towards one that is content-based, investing in relevant, customer-focused content that is visually appealing and that creates value. This is essential to attract the attention of potential customers in a world of sensory overload and companies are increasingly turning to content marketing to capture the attention and, ultimately, the interest of their target groups, deepen customer loyalty, and grow brand awareness.