The URL of your website is like a shop name, which often becomes a hallmark of your business. It is the link Address that represents your organization, products, and services in Search engines and social platforms.
The structure of a URL matters the most as it is your virtual identity. The users tend to remember names of online stores since they have excellent shopping experiences. In order to get maximum exposure and reach, you are required to adopt a URL structure that is friendly for the users as well as the search engines.
Just like the way users scan a web address, the search robots also visit your websites to rank it against a matching query. If these machines are unable to detect the nature, scope, and purpose of a web page, they will find it difficult while indexing and ranking. And, your website will be shown in search results against irrelevant terms and queries (or, maybe not at all). To help you easily refine the SEO friendliness and readability of your website, we are sharing the top 10 tips.