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How have digital platforms changed how you do PR? (Video)


This is an excerpt from the Public Relations Panelists at Digital Growth Summit:

Please do not duplicate without permission.


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How have digital platforms changed how you do PR?

A recent poll showed that 65% of Facebook users and 65% of Twitter users say that they have used those platforms as a source for news. These sources run in addition to press release generated, local news. – Heather Wong

There’s benefit to becoming specific in our Media outreach and getting to know journalists and influencers. @JRizk
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Traditional local media is still very important for outreach, however the additional layers of social media are emerging as another way to engage. – Janette Rizk

There is benefit to becoming very specific in our media outreach, and getting to know journalists and influencers in the arena for your business through their Social Media presence. – Janette Rizk

The news release is still a vital tool for journalists and influencers. It is critical to establish the conversation and to give the journalists a crib sheet to move forward with a meeting or interview. – Bob Gold

PR is about ROI. What are you going to do to drive sales? @BobGoldinLA
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PR is about ROI. What are you going to do to drive sales? At some level, in PR we lack a currency that expresses how our activities, either in traditional or new media “moves the needle” in sales. – Bob Gold

Use the Google URL builder to track the activities of visitors to your site from social media. This will help document ROI from engagement on social channels, with information such as frequency of visit and path. – Serena Ehrlich

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The post How have Digital Platforms Changed how you do PR? (Video) appeared first on Blog PR Wire.



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