In the ever-evolving digital world, managing content efficiently and effectively is crucial for maintaining a competitive edge. F… Read More

In today’s digital landscape, content is more than just king—it’s the ve… Read More

In the crowded digital marketplace, where consumers are bombarded with choices and marketing messages, building trust with your a… Read More

It’s no secret that user-generated content (UGC) has proven to be a powerful and valuable asset for brands. UGC exudes trus… Read More

It’s no secret that user-generated content (UGC) has proven to be a powerful and valuable asset for brands. UGC exudes trus… Read More

Most eCommerce sites suffer from 2 big problems: an overwhelming number of products leading to choice paralysis, and boring, stat… Read More

TikTok has exploded in popularity over the last several years, with 1 billion monthly active users who watched 167 million videos… Read More

In 2020, eCommerce sales surpassed an astounding $4.2 trillion USD worldwide. However, many online retailers never see more than… Read More

To some, “visual commerce” might sound like just another buzzword. In reality, it’s a powerful conversion and s… Read More

Social media platforms have heralded a revolution in shopping, and none more so than TikTok. The popular app, which lets users c… Read More

Brands today increasingly recognize the importance of storytelling—and because of that, they invest critical time, money, a… Read More

Brands today increasingly recognize the importance of storytelling—and because of that, they invest critical time, money, a… Read More

Back in 2019 Johnson’s Baby recognized an opportunity to create richer, more relevant shopping experiences for their w… Read More

Suffering low conversion rates from PDPs? Well, let’s face it, product pages are a headache. You pour blood, sweat, tears… Read More

Shoppers are making no secret of their need and desire for more personalized buying journeys so brands need to start listening an… Read More

The Holidays… a time for Snow, Santa, Christmas Spirit and… Shopping. But with greater spending comes greater respo… Read More

The UN’s COP 26 summit saw two weeks of world leaders, regional mayors and local council representatives deliberating, deba… Read More

Influencer marketing – the latest weapon in a brands arsenal. But what really is an influencer? How do Micro and Macro infl… Read More

Apple has just implemented new privacy updates under its latest IOS 15 Software. On the surface, these changes hurt a marketer&rs… Read More

A human has an average attention span of about 8 seconds, one second less than a goldfish and 21 seconds less than a dog- but hum… Read More

Google’s announcement to extend the demise of third party cookies, is an opportune time for brands to prioritize first-part… Read More

Brands have content everywhere, whether it’s across social media, CMS, DAM you name it but in order for your strategy to sc… Read More

Over the past year, brands have prioritized their online presence to connect with customers in light of the pandemic. However, ma… Read More

As the influence of social media grows, consumers are relying on social proof and user generated content more than ever to make i… Read More

The most common answer is yes. Brands have a range of content from their own to influencers, partners and customers which is sitt… Read More

Consumers have been propelled into ecommerce over the recent years and with this change in buying behavior comes new expectation… Read More

This content intelligence piece is part one of a series on how visual commerce makes content sell.  For most B2C brands, con… Read More

You already know how critical it is to create great PPC landing pages. All it takes is one split second decision from a visitor t… Read More

Today’s consumer looks beyond the ordinary. They seek out meaningful and engaging content that is relevant to their needs a… Read More

The true power of visual marketing dates all the back to our cave days. Back then, we’d use earth pigments, dirt, and charc… Read More

Background Visual Commerce Too many brand sites are still ‘static brochures’ that make engaging content inconvenient for customers to find, inhibit product discovery and fail… Read More

The effect of digital channels on marketing for the financial services sector is profound. Mobile banking, especially, is redefining the relationship between customers and their bank or… Read More

The marketing landscape is constantly changing as new technologies and platforms are being introduced. Although these changes have the potential to bring exciting new opportunities for marke… Read More

Why Mobile Apps are Important in Telco With mobile service revenue set to reach $1.1 trillion this year, there has never been a more significant time for Communications Service Providers (C… Read More

Engaging with Customers in a Digital Age Over the last decade, rapid digital transformation has completely changed the way consumers are behaving. Radio, books, cinema and physical retail ha… Read More

Most consumer product companies use retail stores to get their products in front of customers. It’s a model that has worked for years and, no doubt, still works today. But changes i… Read More

A person´s name is to that person, the sweetest, most important sound in any language. These timeless words were written by Dale Carnegie back in 1937 are still used today as one of… Read More

A quick product update from the Knexus team. In the last two monthly product releases we’ve been working hard on enhancements to our content intelligence capabilities, which form pa… Read More

Accelerated technology innovation and economic development globally fuel growth and diversification in the insurance industry. But in a burgeoning sector, insurance companies are seen as… Read More

Customer churn is a major issue in the telecoms industry and leads to significant loss of revenue, blocking the growth of operators if not managed properly. It is a well known fact that i… Read More

Whether it’s tailored recommendations, contextual advertising, or dynamic pricing, machine learning rapidly made its way into marketing. Brands can now leverage the technology to de… Read More

Using high value content in sales engagements can position your sale representatives as approachable experts, developing valuable business relationships with customers based on trust and… Read More

In a recent PwC Global Consumer Insights Survey, brand trust is cited as one of the top three factors that influence consumers’ buying decisions. Online, 8 out of 10 customers prefe… Read More

The term ‘Voice of the Customer (VoC)’ specifies a process or strategy to measure the customer preferences, opinions or sentiments, and then use these insights to create a hol… Read More

From fashion to home loans, consumers today purchase the experience more than they purchase the product. In an era of personalization, the way we buy products or services has shifted from… Read More

The debate on the importance of customer experience is over. In fact, according to research by Walker, customer experience will overtake price and product as the main brand differentiator… Read More

A successful content strategy requires long-term commitment. While most marketers recognize content marketing as a key driver of customer experience, engaging audiences becomes increasing… Read More

Email marketing is one of the most effective and consistently successful marketing channels in terms of ROI for retail brands. According to the DMA’s Marketer Email Tracker 2018 rep… Read More

In the era of digital transformation & technological innovations across industries, customers expect the same quality of interactions with Insurance providers as they are getting in o… Read More

The retail industry is in a state of constant and profound change. In the analogue age, bricks-and-mortar stores were the only place to buy for customers in need In the digital age, con… Read More

Thought leadership content is an important way to position a brand in the minds of potential prospects, building relationships & trust with them. A recent report by Edelman & Link… Read More