The most awaited time has finally come for all the fans of Kentico! Being the Kentico Gold Partner, Clavax is very excited about the release of the latest version, i.e. Kentico 11 on Monday, 11 December 2017. The launch seems to be an early holiday gift for both developers as well as marketers, as it comes with amazing features. The Kentico team has always placed the customer on top priority and with the functionalities of data protection, advanced email marketing and many more, Kentico 11 has a long way to go. Let’s learn about the major features in this latest version of Kentico that will boost your business growth.
Kentico 11, also called the flagship product Kentico EMS provides a fully-integrated set of top solutions that will make marketing much easier & faster than before. Marketers can create & optimize experiences that differentiate one brand to another & attract, connect & engage with customers through multiple channels.
Data Protection & GDPR
With GDPR (General Data Protection Regulation) compliance becoming necessary for EU companies, Kentico 11 helps in giving users of the website the data security they need. It will help in handling consents, accessing/forgetting subject’s data or even export them in machine-readable format anytime.
Analytics E-commerce Tracking
Analyze the behavior of your website visitors to enhance their e-commerce journey. The Kentico 11 will support the feature of Google Analytics e-commerce Tracking that will track exact purchase details of users to design personalized buying experience with advanced discount scenarios, easily redeemable coupons, delayed payment security, etc.
Another feature of Faceted Search in Kentico 11 is offered through the integration with the Microsoft Azure Search service that will let visitors find the desired content quickly. Searching has been made a lot easier even after having advanced classifications of multiple levels & multiple facets.
Advanced Email Marketing
The new Email marketing system in Kentico 11 improves the way marketers create, optimize & run email feeds and campaigns to help in connecting with customers more easily. It includes email builder, personalization, A/B Testing, CSS inclining, reporting and much more.
The major changes in Kentico 11 like email building, enhanced e-commerce capabilities & GDPR functionalities will impact your business & help you achieve goals effectively. If your team is upgrading your existing website or building a new one with Kentico 11, you can utilize the power of advanced EMS tools that will help in delivering an impactful message to your audience. Let’s make the best use of Kentico 11 and take your business to newer heights.