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Google will now stop scanning your Gmail account for ad personalization

Gmail is without a doubt the most widely used Email service provider on the face of this Earth. But, some individuals had decided to stay away from Gmail in order to protect their privacy since Google scans through each of your emails to show personalized ads to you within the email window. But, that’s now about to change and Gmail could gain a flood of new registered users very soon.

As announced via an official blog post, Google has today announced that it is giving up on its long-standing practice of scanning through the contents of a user’s emails for personalized ad targeting. This practice will be enforced later this year and end the search giant’s practice of targeting ads based on certain keywords found in your recent emails.

G Suite’s Gmail is already not used as input for ads personalization, and Google has decided to follow suit later this year in our free consumer Gmail service.

While this practice is being adopted for the consumer-focused Gmail right now, the search giant had already given up on scrubbing through the emails of its professional users — who’ve subscribed to the G Suite enterprise services. It is now porting a similar model over to its free email service, booting the email scan and digest system possibly because it has gathered enough information to show personalized branded content within Gmail by building your virtual advertising profile.

Talking about the same, Diane Greene, Google’s senior VP for Google Cloud in a statement said,

This decision brings Gmail ads in line with how we personalize ads for other Google products. Ads shown are based on users’ settings. Users can change those settings at any time, including disabling ads personalization.

For those wondering, this change in Google’s long-running practice, which started right from the birth of the email service, does not suggest that ads from the free consumer-focused Gmail service are going away. Google will still continue to show you ads while G Suite users will still be spared from the same — due to its focused approach towards enterprises. The move, however, aligns the two email services dispensed by the search giant to its massive user base.

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Google will now stop scanning your Gmail account for ad personalization

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