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Samsung’s ‘The Frame’ TV has wooden borders and doubles as an art piece when not in use

Samsung’s TV lineup has some exciting new additions this year but the one that piques everyone’s interest is ‘The Frame.’ This concept television set was first shown off at CES this year. And as the name suggests, this TV doubles as a picture frame and becomes a part of your home decor when not in use.

The Frame has been designed to be completely different from conventional TVs. Instead of fading the screen to black when the TV is switched off, the user can choose ‘Art Mode’ to run on the display. This mode displays close to 100 pieces of art when the screen is not being used. These art pieces can be chosen from around in 10 different categories – including landscape, architecture, wildlife, action, drawing and more.

The primary idea behind the launch of this innovative new television set is to make a lifeless piece of technology seamlessly blend with the surroundings. It further enhances your living room decor and can be customized with numerous art layouts and colors. The Frame doubles as an art frame, so it has been integrated with Samsung’s new Invisible Connection and gapless Wall-mount. This mount helps you hang the TV anywhere, without having to worry about unsightly hanging cables or wires around.

Though it is particularly meant to be hung on your wall that’ll make it look like a true picture frame, but Samsung is also providing you to choose an optional Studio Stand for the same. Also, the Korean giant is also providing you with interchangeable bezels to merge the TV better with your surroundings.

The company today announced that it’ll be releasing the Frame this Spring, but has shied away from disclosing the specs or pricing for the same. There is currently no info on whether this smart television uses Samsung’s QLED technology or features a 4K display.

But, it is not the only television set being released by the Korean giant this year. It’s latest Quantum dot TVs are now available, starting at just $2,800 for the 55-inch variant. It goes as high as $6,800 for one of the 75-inch variants and is coupled with the release of their all-in-one MS750 Sound+ Soundbar and M9500 4K Blu-ray player, which goes on sale this April for $399.

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Samsung’s ‘The Frame’ TV has wooden borders and doubles as an art piece when not in use

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