Pinwi, a data-driven mobile app for smart parenting, has today announced that it has raised seed funding from Mothers. In this first-of-a-kind move, the funding comes from mothers who have been users of the app during its research and beta phase.
The company says that the raised funds will be used to scale up its operations and for user acquisition. The application, which is available on Android and iOS both, offers personalized insights into what drives a child’s interest and recommends activities based on these insights to parents.
Our core idea is inspired by a very simple insight – that children stay interested in things that make them happy and that there is no better way to know what makes children happy than to listen to them carefully, smartly and consistently – everyday day after day.
Mukta Naik, an Urban Planner, Architect, Mother and an investor in Pinwi, said:
I decided to invest in Pinwi because I totally believe in the idea that research and data-driven solutions are very much the need today. I find that I am noticing things about my kids, aged 12 and 8 that I wouldn’t have noticed without the help of Pinwi. If you are a busy parent—and aren’t we all?— Pinwi can help you discover fresh new ways to nurture your child into a capable adult.
Pinwi stands for Play-Interest-Wise. It is an interactive, daily-use mobile app for parents to both map and manage their children’s ever evolving interests in an impartial way. It is built on the foundations of acknowledged theories and principles of child development and learning and backed by months of intense research on what frames our interests.
The company uses a proprietary data-driven interest mapping methodology to examine data that is collected directly from children over a period of time, to generate useful insights to help parents focus on and respond to their children’s interests.
It was founded by Rachna Khanna and Ankit Kesarwani in early 2015. It is backed by a team of like-minded professionals, mothers, teachers, educators, and a developmental psychologist who have ideated to develop Pinwi as a value solution for parents to empower their decision making.
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