Weebly is part of Square now, but it continues to update as a standalone product. This week, for example, the company announced a number of new e-commerce features for the Weebly Mobile App.

Those features include the ability to ship and print labels, to respond to customer questions (via Facebook Messenger, which can be embedded on Weebly sites), to approve customer reviews, to create branded coupon codes and to edit every aspect of your store, including product listing and pricing — all from the app.

Much of this functionality already existed on desktop, so the announcement is about moving these capabilities onto smartphones. In a blog post, the company outlined a vision for the Mobile phone to become “the new back office.”

Weebly CEO David Rusenko told me that as his team has been adding more features for merchants, he wants people to think of Weebly “increasingly as an e-commerce platform,” not just a simple website builder. And support for mobile was an important part of that.

“This is what our customers were requesting,” Rusenko said. “Basically, people are taking their entrepreneurial lifestyle and having the freedom to work on things wherever you are.”

And apparently mobile usage is already up significantly, with a 75 percent increase over the past year in customers using the Weebly mobile app to manage orders, as well as a 120 percent increase in mobile usage to manage product listings.