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Tourism businesses urged to capitalise on Edinburgh’s free WiFi

Tourism businesses in Edinburgh are being encouraged to make the most of improved digital connectivity in the city centre to increase their visibility to tourists.

The new free outdoor Wifi service has attracted more than 72,000 registrations since it launched at the end of November.

Provider intechnologyWiFi rolled out the service in time for the Christmas and Hogmanay celebrations.

It has created a potentially lucrative new channel for tourism businesses to engage with new and existing customers.

A host of local companies have already used social media to promote #EdiFreeWiFi as an example of a community initiative.

The rapid uptake of our new service shows there is strong demand for high-speed connectivity from people living and working in this great city.

With current mobile networks lagging far behind expectations, WiFi is filling an important gap in Edinburgh’s digital economy and connecting businesses with customers.

We are sure that tourism businesses will come up with fun and exciting initiatives to unlock the potential that public WiFi brings to Scotland’s capital.

We look forward to partnering with them to make it happen.

Natalie Duffield, Chief Executive

The City of Edinburgh Council awarded intechnologyWiFi a 10-year concession contract to provide free public outdoor WiFi in Edinburgh city centre.

A spokesman for Edinburgh Tourism Action Group said: “This new investment in digital connectivity is helping Edinburgh to become one of the world’s top digital cities.

“This is great news for tourism with lots of potential to enhance the visitor experience and business performance.

“We encourage the wide range of businesses which make up Edinburgh’s tourism sector, including transport and accommodation providers, attractions, venues, theatres, shops, bars, restaurants, conferences, events and festivals, to make the most of the increased visibility that the free public outdoor WiFi is bringing to our great city.”

Research from YouGov published earlier this year revealed that nearly half (43 per cent) of Britons are frustrated by the lack of free, public WiFi networks available across the UK, while one in four people (24 per cent) would be more likely to stay longer in a town or city centre with access to free WiFi.

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Patrick Duckworth

Beginning his career as a journalist with a number of leading consumer and lifestyle publications, Patrick is now an established tech industry senior copywriter, with nearly a decade of high-profile experience in marketing, advertising, communications and PR, gained within numerous industries and across a diverse range of platforms.

Latest posts by Patrick Duckworth (see all)

  • Tourism businesses urged to capitalise on Edinburgh’s free WiFi - December 21, 2016
  • No network available: Extreme connectivity solutions - March 1, 2016
  • Stadium owners: It’s time to modernise to monetise - February 11, 2016

intechnologyWiFi is part of InTechnology plc and is owned by Peter Wilkinson, one of the UK’s most successful technology entrepreneurs, with a proven track record of delivering profitable, free technical solutions, including the first free consumer internet service, Freeserve.

In a market flooded with providers of free, public WiFi, intechnologyWiFi is the only company with the financial power, technical expertise and resources to deliver a complete, end-to-end network and content solution for towns and cities, stadiums and events.

If you would like to discuss your options for developing a free WiFi solution for your town, city, stadium or event, please get in touch. The team would love to speak to you.


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The article Tourism Businesses Urged to capitalise on Edinburgh’s free WiFi appeared first on intechnologyWiFi.

This post first appeared on The Fibre: Blog And WiFi News Updates | Intechnolo, please read the originial post: here

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