The Iphone 6 was the first phone that also had a larger brother, the iPhone 6 Plus. The iPhone 6 was also the first phone to have a screen size larger than the 4-inch design of the iPhone 5 and iPhone 5s. And yet, the iPhone 6 brought a 4.7-inch display that some iPhone 5s users still believe is too wide for their hands. The iPhone 7 may very well retain the 4.7-inch display, but Apple is looking to bump up its photography in a move that many iPhone fans and analysts believe is long overdue.
What is the new transformation? According to Nomura Securities analyst Chris Chang, it appears as though both the iPhone 7 and the iPhone 7 Plus will have optical image stabilization (or OIS) included this year: “the dual camera will be used in all new 5.5″ iPhones,” he said, implying that 1) all iPhones will now be 5.5 inches out of the gate, a display size past the current 4.7-inch model, and 2) that all new iPhones, the iPhone 7 and iPhone 7 Plus models, will have OIS — regardless of which you pick.
In addition to the universal OIS iPhone declaration, Chang also said that Sony will likely be unable to supply all the camera chips Apple needs and that LG Innotek (yes, LG) will likely gain the majority, if not all, of the Apple iPhone 7 camera chip orders: “We think Sony may not be able to deliver its full share of dual cameras to Apple due to: (1) lower-than-expected yield, and (2) damage to its production facility from the April earthquake in Kumamoto. As a result, we think LGI will gain majority share of the initial dual camera orders from Apple; hence, we upgrade to Buy,” Chang said.
OIS has been a staple feature to distinguish the two display-sized phones from each other, with the “Plus” model getting OIS each year while the original model is denied it. Apple’s decision to bring OIS to the iPhone 7, the regular model, could show Apple’s intention to beef up its smaller-size model in order to keep the iPhone competitive at the lower end. After all, the regular iPhone still retains the 16GB of storage while Samsung has increased its smaller-sized phone to 32GB right out of the box, and providing a competent camera may show that Apple has plans to keep its 16GB model but give it some more “oomph” so as to not isolate customers away from it. Some people want a competent iPhone for as low a price as they can get it, and Apple may have started giving up on the decision to create a rift with customers.
And yet, something within me says that Apple’s decision to do this shows that the fruit company has run out of innovation and is using this as a last attempt to provide some reason for customers to upgrade. If this is the greatest news out of Cupertino about the iPhone 7, then I’m afraid there’s not much to look forward to. Analyst Ming-Chi Kuo has already said that there won’t be much sizzle in the upcoming iPhone; his claim is looking more and more credible by the day.
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