Online business and SEO is the best pair. No wonder why businesses look for the best SEO company in India.

But why does SEO matter so much?

Today, we have over 1.8 billion websites on the web and still counting. As a result, enterprises face the challenge of making their websites more visible on search engines.

The ultimate goal of having a website is to draw more traffic and convert it into leads and customers. If you cannot achieve it, your efforts and investments will be wasted. Fortunately, we have SEO.

What is SEO?

With the help of SEO, search engines can discover, index, and display website pages in search results. In short, it guides the search engines to rank pages that perform better. If you have used the relevant keywords and followed the other aspects of SEO, your articles, products, and blog posts will appear on the first page of search results. If you want to get it done right, hire the best SEO company in India. Also, t will lead to more website traffic, which increases conversions and sales.

But if you have a website built with Wordpress or planning to create a new one, you should pay attention to WordPress SEO. In this, your professional SEO services company will follow similar strategies, tactics, and tips to rank your site higher. Below, we will explain everything you need to know about WordPress SEO.

• Best strategies by an SEO company in India to improve WordPress SEO

  SEO is effective in expanding your business online, but it is complex. That means you cannot expect desired results by stuffing a few keywords here and there. SEO comprises three main categories to drive the best results. They include:

  • On-page SEO
  • Technical SEO
  • Off-page SEO

  We can say that if you want your website to get a higher ranking, apply solid strategies in all these areas.

  But implementing SEO in WordPress is a bit of relief. Thanks to its in-built, easy-to-use SEO elements. These are optimized page URLs, title tags, image tags, and features for blog and state pages. A piece of advice, always choose SEO packages in India depending on your goals and needs. It will save you money.

  The best thing about these SEO controls is they work well with all page builder tools and WordPress themes. Also, not a single element requires additional coding. That means if you are familiar with how WordPress works, you can handle WordPress SEO on your own.

  On the other hand, SEO technical improvements need additional coding for theme templates. Hence, you need to hire an experienced search engine optimization company in India. Remember, it is a tricky process, which may take more time and money.

  If you have budget constraints, it is advisable to go for Wordpress Seo Plugins. Let us learn how they work:

• What are WordPress SEO plugins?

  If you are searching for suitable WordPress SEO packages in India, WordPress SEO plugins is an ideal option. These are ready-to-use tools to fulfill your SEO requirements and rank your WordPress site higher in search results. Some of the top-rated WordPress SEO plugins are given below.

  • Rank Math and Yoast – These tools help simplify a range of technical and on-page features of WordPress SEO.
  • Ahrefs and Semrush – If you need tools to ensure on-page SEO keyword research and website performance monitoring, count on Ahrefs and Semrush.
  • AMP for WP – With this SEO plugin, you can manage technical SEO for mobile usability.
  • Semush WP and WP rocket – You can ensure technical SEO improvements in WordPress like file management and page loading speed.

  By now, you might have got a basic understanding of WordPress SEO. We assume that you are somewhat familiar with it now. So, moving forward, let us look at the strategies to tackle WordPress SEO.

  But implementing SEO in WordPress is a bit of relief. Thanks to its in-built, easy-to-use SEO elements. These are optimized page URLs, title tags, image tags, and features for blog and state pages. A piece of advice, always choose SEO packages in India depending on your goals and needs. It will save you money.

  The best thing about these SEO controls is they work well with all page builder tools and WordPress themes. Also, not a single element requires additional coding. That means if you are familiar with how WordPress works, you can handle WordPress SEO on your own.

  On the other hand, SEO technical improvements need additional coding for theme templates. Hence, you need to hire an experienced search engine optimization company in India. Remember, it is a tricky process, which may take more time and money.

  If you have budget constraints, it is advisable to go for WordPress SEO plugins. Let us learn how they work:

1. On-page SEO for WordPress

   When it comes to on-page WordPress SEO, the primary focus is on the content you create. It includes articles, blog posts, product descriptions, etc. In this, “Keywords” and “key phrases” play an essential role in making your WordPress content creation SEO-friendly.

   If you are curious to know more, we have explained how beginners and professional SEO services companies manage on-page SEO for WordPress. Here are the tips to consider.

   • Keyword research – Before creating content for WordPress pages, it is vital to identify the relevant keywords and phrases. After all, your target audience uses them to search for you on Google and other search engines. If you optimize your content for high-quality keywords, you will experience a significant increase in traffic and sales. Therefore, keyword search should be your top priority. Top SEO companies in India use tools like Semrush, Ahrefs, and Keywords Everywhere to ensure hassle-free keyword research.
   • Optimizing WordPress content – Another way to improve your search engine rankings is by optimizing the new or existing WordPress content. But professional SEO services companies recommend maintaining a perfect ratio of keywordswhen incorporating them in your WordPress pages. SEO plugins like Rank Math and Yoast can be a great help.
   • Optimizing WordPress pages and their elements – After content, you need to optimize all WordPress page elements like page titles (H1), image tags, title tags, and URL permalinks. Optimizing each element can be tedious. That is where SEO tools like Rank Math and Yoast come into the picture. Besides this, top SEO companies in India use several tools and techniques. They may help you pick the best in the market.
   • Publish fresh SEO-friendly content – Search engines appreciate WordPress sites with new and SEO-rich content. Therefore, if you want to improve the ranking of your website, post fresh keyword-specified content regularly. Hence, your SEO packages in India must include content optimization.
   • Leverage internal and external links – WordPress page optimization is incomplete without relevant links. If you want to boost your website, include internal and external links to your existing and new content.
2. Technical SEO

   If you are looking to improve the searchability of your WordPress website, choose the suitable SEO packages in India that cover technical SEO. As mentioned already, technical SEO involves tweaking the codes of theme templates. It may result in several complexities. For this reason, SEO novices and specialists prefer WordPress SEO plugins to meet their clients’ needs and requirements. The following are some ways to manage technical WordPress SEO.

   • Sitemap creation – The first step in technical WordPress SEO is creating a sitemap. It refers to a file that stores all links to your website content. A sitemap plays a crucial role in helping search engines to find and index pages. After this, they can display top-ranking pages in the search results. A sitemap creation requires updating or adding code to the theme templates. For this, you can hire professional SEO services companies. However,you can skip this and save time with Rank Math and Yoast.
   • Add Meta tags – The next step is to include custom Meta tags on all your website pages and posts. But what is a Meta tag on the first page? It is a text featuring a short description of the content on web pages. A well-created Meta tag attracts more clicks, so make sure Meta descriptions are unique. Top SEO companies in India recommend Rank Math and Yoast for this purpose.
   • Utilize schema markup – Schema markup is a boon to search engines. It assists search engines to identify the type of content effortlessly. However, adding schema markup to WordPress requires custom coding. Thanks to SEO plugins like Rank Math and Yoast, you can do this with ease.
   • Improve mobile usability – More than 50% of online users depend on mobile phones to search for information, product, and services. So, it is mandatory that your WordPress site works seamlessly on all devices. You can use plugins such as AMP for WP to boost the mobile usability of your WordPress site. We understand there are plenty of plugins available in the market. So, identifying the best match for your WordPress site is daunting. Do not worry! A reliable SEO company in India can guide you.
   • Boost loading speed – Do you know page loading speed is crucial for improving search engine rankings and user experience? If the loading speed of your pages is slow, you might lose potential customers. This is because the attention span of online users is significantly short. Make sure your SEO packages in India have plugins like W3 Total Cache and WP Rocket. These can help you improve the loading speed of your pages.
3. Off-page SEO

   When hiring an SEO company in India, make sure the package includes off-page WordPress SEO. It helps you obtain links from high-end websites, pages, and social media. As a result, you can improve the ranking and credibility of your WordPress site. Let us explore off-page SEO for WordPress.

   • Use social media channels to share content – If you share valuable content across social media sites, you can gain more authority and credibility among your peers. When a user reads engaging content, they tend to share it. Hence, you can gain quality backlinks while attracting influencers. With SchedulePress and Blog2Social, you can automate content sharing on social media. Besides this, your potential search engine optimization company in India may use Buffer and HootSuite to schedule your social media posts in advance.
   • Look for backlink opportunities – Today, we have several ways to build backlinks from high-end websites. These include guest blogging, collaborating with influencers, and pitching product reviewers. The top SEO companies in India rely on Ahrefs and Semrush to identify the right backlink opportunities.
   • Monitor backlinks – Your WordPress website will draw more backlinks from websites. But not all websites will be legitimate. Some may have a bad reputation, which will harm your search engine ranking. For this reason, monitoring backlinks is essential so that you can reject toxic backlinks. A professional search engine company can help identify authentic websites for building backlinks. Also, tools like Ahrefs and Semrush can handle this task hassle-free.

In a nutshell

Congratulations! You just learned how to improve your WordPress SEO and ensure better ranking. Although WordPress comes with a range of SEO tools and plugins, using them efficiently requires skills and knowledge. Therefore, to enjoy the best results from WordPress SEO, hire a reputable SEO company in India.

If you are searching for a professional SEO services company, contact SoftProdigy. We house a team of SEO specialists delivering impeccable results for years.

FAQs

1. How do I make my WordPress website SEO-optimized?

There are three strategies involved in optimizing your WordPress site for search engines. These are on-page SEO, technical SEO, and off-page SEO.

2. Why is WordPress best for building SEO-friendly websites?

Unlike other platforms like Wix and Shopify, WordPress is best for building SEO-driven websites and blogs. The reason is it offers complete control over technical and on-page SEO.

3. Which are the popular WordPress SEO plugins?

There are plenty of WordPress SEO plugins and tools that can improve SEO efforts. Some of these are Ahrefs, Semrush, Rank Math, Yoast, AMP for MP, etc.

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