Gone are the days when e-commerce was a desktop affair. The users have adopted modern ways to explore, research and execute. The main reason for this adoption is due to the rise of Mobile technology lately, allied to the familiarity of users towards the same.
A simplified approach, quick processing time and feature-rich applications for mobile have brought a drastic change in our lives. The tasks, which once constituted our fantasy world, can now be carried out in a facile manner.
The stats follow the same trend and justify the mobile revolution with jaw-dropping numbers. According to the search engine giant, Google, the number of searches done on mobile has surpassed that on the desktop. Clearly indicating that a user is more comfortable exploring on a mobile device than on desktop. This is certainly one of the eye-opening stats for businesses that still prevail without owning a mobile app in this digital era.
It’s time to act, and that too, swiftly.
Trading products online was an unfamiliar course of action for both business owners as well as shoppers a decade ago. But with technology advancement over the years, it’s now a piece of cake that’s given birth to e-commerce websites. Former via desktop way and now through mobile.
However, there are businesses that have already opted this technology change with a smile and aim to touch new heights from five years down the line.
During operations, businesses face numerous doubts and challenges to convert their website visitors into real customers. This is probably due to the lack of optimization while moving from widescreen desktop panels to comparatively smaller mobile devices.
Therefore, while addressing the issue, we propose several ways of optimizing your e-commerce website that can help in closing more sales at the end of every financial year.
There’s no bad in getting a little personal
Offering a personalized experience to your users can do the trick. Users like to explore products from nearby stores from the comfort of their cushion couches. It’s time to allow them to take the same benefit and give them a more personalized customer experience.
Try to get access to user’s location via GPS (always after the permission is granted) and capitalize on the same by offering local deals, more accurate delivery date and time and product details. This will add more sense to the whole shopping by making users happy to enjoy a promotional offer, which they might have never thought of if visited the local store directly.
Customized promotions are pleasant
Every promotional shoot up is important in its own way. Make sure every promotional offer reaches the desired set of audience. Segment your user base according to their interest, behavior, product buying and exploring history, location and gender.
As per a research, 50% of people download an app to avail a discount. Clearly, indicating that discount coupons can prove beneficial for the business.
You can offer a welcome discount coupon to your new users while enticing the existing ones with a special surprise as a loyalty gesture. Local deals can help in closing more purchases than normal. All you need to ask your marketing team is to plan smartly and execute wisely.
Avoid lengthy registration forms
One fine practice to keep users informed and engaged is to have short forms. Nobody likes Lengthy Registration Forms. Avoid asking unnecessary details and focus on what’s crucial from the business perspective.
A maximum of three fields can do the trick. Plus, ensure all the labels are easy to understand constituting one cohesive page. A confined area on a mobile device makes it important to smartly design the placement and layout of the page.
The font should be legible but not too wide while an adequate spacing between the labels should be maintained. Also, call-to-action buttons should be placed within reach of the user’s thumb having a distinctive appearance from that of other text on the page.
Keep a check on page load speed
A page load time of 2 seconds is acceptable from user’s perspective. Even a delay of one more second ((i.e. 3 seconds of page load time or more) can immediately keel over the customer satisfaction by 16%, according to a survey done by Neil Patel.
The Internet speed on mobile devices is usually slower than desktops, which makes it even more important to have a regular check on the page load speed of your e-commerce website on mobile. Make use of Google’s mobile-friendly test tool or other emulating tools to achieve desired goals.
Mobile is the future and hence, it’s important for companies to optimize their e-commerce websites to stay ahead of the competition. A skilled force working in a web development agency, like us, can help you achieve the same. Bank on our expertise to boost up your sales along with enhanced customer satisfaction and more loyal customers.
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