If something is designed to be gripped in our hand, it should be cylindrical … right? Well, not necessarily. According to cycling ergonomics expert Sean Madsen, who previously designed products for Specialized, bicycle handlebar grips actually work better if they're flat on top. It also helps if they're narrow at the end, and have "wings." The resulting product, named for the manner in which a sushi cone is held, is called Sushi Grips.
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