The world is constantly changing, and the wisest truth to have ever been uttered can be captured in a single sentence: “there is nothing constant but change”.
Such is the true explanation of life, and it has been the mantra by which so many successful people have lived by. Why? Because the ability to adapt is one of the most essential traits in order to survive in this world, especially in the many competitive industries that you might find yourself in.
One such industry is that of technology. We’ve all heard of Artificial Intelligence. These two words have been around for so long that it’s usually a waste of time to explain. To do so would be similar to explaining how a computer works – almost everybody in modern society knows how to operate a computer. And now most people come into daily contact with artificial intelligence.
Artificial intelligence is the future. There’s no doubt about that. Soon, the technology won’t be limited to simply enhancing the way that your smartphone takes photos. No, this technology has the potential to replace a lot of workers. It’s that disruptive. Luckily, we aren’t there yet.
But what we do have is the trend where search engine optimization is now impacted by the integration of AI into the search engine. In fact, AI-assisted search results have been a thing for quite some time now, in the form of RankBrain.
There have been speculations on how artificial intelligence might even be able to completely replace human content writers. I’m going to tell you that that’s not likely to be the case – simply because the AI won’t be intelligent enough to mimic true human personalities which are vital when creating anything related to art.
However, that doesn’t mean AI is incapable of creating content. In fact, the new trend is that content creation may soon be AI-assisted, with AI simply creating the gist of the content, which will later on be adjusted by a human writer.
AI will also be able to optimize your content by analyzing web traffic, social media behavior, and email interactions with your audience. Traditionally, this is done through testing, but AI will be able to do it in a much quicker time frame.
Because of this, AI will also allow you to tailor your content specifically to your audience. With a more accurate understanding of how your audience responds to your content, you are able to determine what works for them and what doesn’t. This is especially true in light of the new algorithms that prioritize content that’s relevant to users.
The truth of the matter here is that this is only the tip of the iceberg. AI will be able to change how content is both generated and indexed. And only those who are truly able to take advantage of this change will be truly successful in the future. This is what makes being able to work with a reliable small business SEO consultant so vital. You need to be on top of these trends, and that makes having someone who studies these trends as a career an important friend.
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