(Note:-This Post is a guest contribution by Kiara Miller. Read her author bio below the post)

In the contemporary world, if a business is a vehicle, then marketing is a fuel that can skyrocket its success. Whether you have a small or a large business, you always need an effective marketing strategy that will help you in taking your business to the next level. Moreover, how can it be possible that we talk about marketing and not mention Social media? Social Media is one of the biggest assets that is used by every business to escalate their business presence and growth.

To continue, every business tries its best to outshine the rest of the others but very few actually can successfully execute their social media strategies. The difference lies in a very well-explained quote given by Felicia Lin stating, “Social media is just a buzzword until you come up with a plan.” 

Foolproof plans or strategies are what you need to enhance your social media presence and take your social media marketing campaign to the next level. Having said that, this blog will effectively highlight some actionable strategies that can assist you in enhancing your social media presence. 

5 Effective Strategies to Boost Social Media Presence

1. Leverage User-Generated Content 

We all understand that partnerships are good but we all will also agree that partnerships with your customers are the best. That is the only reason user-generated content is on the top list of tactics because it allows you to partner it with your existing customers and attract new ones.  

For those who are still not aware of the term, here is a quick definition, “user-generated content of a company refers to all the brand-centric content that is produced by its customers. Further, the same content is used by brands and presented in engaging ways to attract new customers”. 

To continue, in user-generated content, the customers explain their interaction and experience with the brand and this feedback can be collected through various channels online or offline. Further, this data can be presented in the form of 

1. Videos
2. Testimonials or Reviews
3. Images 
4. Ratings 
5. Audios

Below mentioned are multiple ways in which UGC can assist you in enhancing the online presence of your business

• Acts as a Social Proof

With millions of businesses available online, customers often hesitate to trust without seeing the proof. They want proof that they will not be scammed or their money will not go to waste if they purchase from your business. In such situations, user-generated content can be the best possible solution. 

The reason is that those testimonials and reviews will act as social proof of your business’ authenticity and quality. User-generated testimonials will assist you in attracting new customers. This will also encourage more and more audiences to get connected to you and make purchases from you. All this together will contribute to enhancing your brand awareness and thus also enhancing your social media presence.

 

• Adds diversity to your content

 

People often get bored by engaging with the same types of posts and content on social media posted by different businesses. They often expect their brands to come up with unique and interesting ideas to keep them engaged. 

That being the case, using different formats of user-generated content will assist you, and adding diversity to your content will assist in keeping your audience engaged. Using interesting and unique ways to present your user-generated content will encourage your target audience to interact and engage. This will assist you in boosting your reach and growth on social media platforms which will add up to enhancing your social media presence.

1. Automate to Attract

Automation is the new trending word in every industry. Most every industry is automating the business operations to enhance the efficiency and overall productivity and social media marketing is no different. 

There are various ways in which artificial intelligence-based tools are changing the digital world. In social media, AI tools can assist you in automating some of your repetitive and mundane tasks which will help you in saving your time. This can further encourage you to get engaged in other significant tasks. 

However, except for freeing up time, below are some of the ways in which automation in social media marketing can help you in multiple ways to enhance your social media presence. 

1. Boosts your engagement

When you will automate your social media, it implies that you will be available for your customers 24*7 because it can automatically reply to customers’ queries. It will assist you in keeping your target customers satisfied and happy which will encourage them to share their experiences with their friends and family.

Moreover, you can also schedule your social media posts across all platforms and post them all at different times according to the platform’s algorithms to get the most engagement. It will assist you in maintaining your brand identity across all social media platforms at the same time

Both ways will assist you in enhancing your engagement and attracting new audiences to your business which will further contribute to boosting your social media presence.

1. Generates valuable insights

Automation using AI-based tools can also assist in extracting some valuable insights that can assist you in enhancing your social media strategy’s efficiency. 

To elaborate, those key performance indicators will assist you in highlighting the strengths and weaknesses of your marketing strategy. This can further assist you in revamping your techniques which can contribute to eliminating your weaknesses and enhancing the efficiency of your tactics. Furthermore, it can assist in enhancing your social media presence. 

Hitting the last nail, bringing automation to your social media strategy will definitely bring many benefits along. The need is to effectively understand the concept and implement it effectively to build your online presence across all social media platforms.

1. Hop on The Trends

The only constant thing about trends on social media is that it keeps on changing. One day you might see all your feeds covered about Elon Musk buying Twitter and the next day you see famous celebrities walking down the red carpet of the Met Gala. This is exactly how social media trends work and you as a marketer do not have an option to ignore them. 

Hence, it is really crucial for you to hop on every trend that can make you viral on social media. 

For instance, real-time marketing is the latest trend that is helping many businesses to expand their reach and growth on every social media platform. To substantiate, 72% of the companies experienced a 26% higher conversion rate using real-time marketing on social media.

But first things first, to get us all on the same page, real-time marketing refers to a strategy where brands use real-time stories and news to promote their products and services in the market. To comprehend better, remember the time of Will Smith’s famous slap incident, for the next few days, our social media was just covered up with brands using Will Smith’s memes to promote their products. This is exactly how real-time marketing works.

Similarly, many trends on social media come and go on a daily basis. Using them to promote your business will attract more and more likes, shares, and comments that will assist you in enhancing your engagement with your audiences. 

Hence, it is essential for you to keep an eye on them and leverage the change management to effectively enhance your social media presence. 

1. Collaborate to expand 

Collaboration is the new buzzword of social media and it is one of the most effective ways to enhance your social media presence. 

One notable thing about collaboration is there can be two types of collaborations that can occur and detailed information about both of them is given below

1. Collaboration between brands 

Collaboration between brands is not a new thing. We all are familiar with the best buddies MacDonald and Coke. Their strategic planning has assisted them in Tapping each other’s market and enhancing their customer base. Similarly, you can also collaborate with a similar brand that complements your business. Both the brands can come up with unique ideas of content to post on social media and target a larger audience base. 

Moreover, one of the most popular social media platforms Instagram has now also enabled the option to post collaborative posts. This allows you to post the same content in a single post which will be visible on the feeds of both the partners. You can take advantage of this option and post collaborative content to get higher engagement and followers on Instagram. 

Similar collaborations can be done on other platforms as well to enhance your overall social media presence.  

1. Collaboration with influencers 

We all are very well aware of the fact that influencer marketing is now impressively rising all around the globe. In fact, as per statistics, the influencer marketing industry is expected to reach $16.4 billion in 2022. In addition, according to a survey, 93 percent of the marketers have used influencer marketing. These stats clearly show that influencer marketing can be a great strategy for you to enhance your social media presence. 

However, it is also important to note that you should always go with the influencers that can complement your product or service rather than going for overall popular influencers. This will assist you in targeting the right target audience through the right influencer which can assist in increasing your brand awareness among them. Audiences that can be your potential customers. In short, you should always go for industry-oriented influencers. 

Bottom line is that collaboration can be an effective way to enhance your social media presence. So what are you waiting for? Find the right collaborator and skyrocket your social media presence.

1. Harness the power of videos 

There is no way that we talk about social media and not mention videos. It is an undeniable fact that short videos are the heart of every social media platform. From Reels on Instagram to  TikTok, videos have been successful in making an irreplaceable place in the hearts of users worldwide. 

So this brings us to our last but definitely not the least marketing strategy for enhancing your social media presence. 

Videos can be a great way to deliver your message to the target audience. You can create multiple videos of different lengths to strategically communicate your brand’s message to your target audience.

Different formats of videos can include

1. Explainer 

In this, you can explain everything your customer needs to know about your product. From its benefits to its features and price, everything can be covered in the explainer videos.

1. Advertisement

Advertisements are a great way to hook your target audience. You can use multiple genres such as thriller, action, fear, humor, or sadness to trigger different emotions in humans in a short time. 

1. How-to tutorials

You can create different how- to- tutorials explaining different functions and operations of your product and service. This can assist in educating your customers about your product or service. 

Videos have been quite successful in making a long-term impact on the viewers. Hence, if you create engaging videos to hook your target audience then it can encourage your customers to share them further which can contribute to enhancing the overall presence of your business on social media. 

To encapsulate, it is correctly said by Jeff Bezos that it is hard to find businesses that do not sell online. Hence, it is high time for you to start investing in different strategies that can assist in boosting your online presence. That being the case, the above-given strategies will effectively assist in enhancing your social media presence.   

Author Bio:-

“Doing what you love is the cornerstone of having abundance in your life.” Wayne Dyer’s thoughts are well suited to Kiara Miller. She has been working as a content marketing professional at ‘The Speakingnerd’. Her passion for writing is also visible in the innovative joys of material she provides to her readers.

Featured Image Courtesy : Pixabay

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