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A Guide To Understanding Mass Text Messaging

It’s no secret, Texting is the preferred means of communication amongst individuals worldwide! The ability to send direct messages speedily and efficiently to people with just the use of a mobile phone has made texting the favourite of many.

For those who don’t know, texting has been around since 1992 and it quickly became an essential communication tool. Consumers found that sending texts was quick and convenient as the messages were short and helpful at the same time.

This was much simpler than making phone calls for instance. However, those were just the early days in the text industry and since then, Mass Texting has taken over and become the go-to method for communication for a wide range of organizations.

Let’s learn more about it in this article!

Mass Texting 

Simply put, Mass text messaging is a communication strategy that offers businesses the chance to send bulk messages to large groups of people at one time. Today, mass texting is being used by all sorts of organizations such as churches, schools, start-ups, and more!

Today, mass texting is used by such organizations to send coupons, reminders, alerts, offer status updates, and more! The only thing to keep in mind is to make sure that your receivers have opted into your mass texting strategy before you send your messages to them. Forcing your messages upon consumers is not only displeasing but it’s also unlawful in some areas of the world.

The Statistics behind Mass Texting

To better understand mass texting, let’s take a look at some of the statistics that make it such a favourable communication method.

  • The average American phone user checks their phone 262 times in one day.
  • People spend around 87 hours every month on their phones.
  • 90% of customers prefer to receive marketing information in the form of texts.
  • The open rate of texts is 99%.
  • Text messages have a higher response rate than other forms of mobile marketing.
  • Most phone users open their texts within the first 90 seconds of receiving them.

These stats are a clear indication that mass texting is highly effective and is the preferred form of communication for individuals worldwide. Eventually, text messaging will become accepted as the most effective marketing method, so, it would be foolish to ignore it!

How Do You Start Mass Texting?

Many assume that starting the process of mass texting won’t be easy. However, that’s not the case and we’re going to break this process down into 3 simple steps for you!

The first step is to create a keyword or a text word that customers can text to a short SMS code or number to opt into your subscriber list. These keywords can be more than one.

The second step is to grow your subscriber list and this can be done by importing previous subscriber lists or having new people opt into your text marketing list. Remember, mass texts can only be sent to people who have opted into your subscriber list!

The third and final step is to send the mass texts and this part is as simple as it sounds. Just construct your message, select the list you want to send it to, and send out that message!

What Can Mass Texting Help You Do?

This guide to understanding mass texting wouldn’t be complete without discussing what mass texting can help organizations do! Here are 3 of its main features:

1. Send Messages in Bulk

Communicating your message to a large group of people has never been simpler. With mass texting, organizations can send similar messages to their entire customer database with the press of a few buttons.

This can help in promoting sales and fundraisers, announcing events, or even offering special discounts to your loyal subscriber list. These messages are received instantly and this makes SMS the perfect way to send bulk messages.

2. You Can Reach a Larger Audience 

Every business wishes to reach a larger audience. That’s where marketing comes in and mass texting is the perfect way to do this!

With mass texting, you can target individual audience segments and reach a specific large group with minimum effort. For example, a men’s clothing retailer can promote their clothing line to men specifically.

3. Customize and Personalize

Want to know the best part about mass texting? Messages can be customized according to the need of different individuals and this allows a personalized experience!

Today, companies have all sorts of information available to their customers. This includes information regarding the age, gender, location, and interests of the customer.

Using this information, they can offer an extra touch to form a better relationship with their customers. This relationship converts into more sales and that’s the aim of mass texting in the business world!

Final Thoughts

Texting is re-shaping the way communication works in the business world. It works exceptionally well in generating sales and offers higher engagement.

Hence, mass texting is the perfect way to launch your business forward!

Featured Image Courtesy: Pixabay

The post A Guide To Understanding Mass Text Messaging first appeared on Blogging, Digital Marketing And Technology.

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A Guide To Understanding Mass Text Messaging


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